Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Stoke-on-Trent; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

A leading company in the B2B Software sector is seeking a Demand Generation Manager based in Stoke-on-Trent. This role involves driving lead generation strategies in a dynamic environment, focusing on campaign execution and performance metrics. Ideal candidates should have a strong background in performance marketing and experience with HubSpot. Hybrid work options available.

Benefits

Performance bonus

Hybrid work model

Qualifications

• 3 years of experience in Demand Generation or performance marketing.
• Hands-on experience with HubSpot.
• Background in B2B SaaS/Software industry.

Responsibilities

• Plan, execute & report on Demand Generation campaigns.
• Build and optimise workflows and lead nurturing in HubSpot.
• Analyse and optimise campaign performance.

Skills

Demand Generation

Performance Marketing

Data-driven Mindset

HubSpot

Tools

HubSpot

Job description

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Demand Generation Manager (£75-80k OTE, Software), stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

? Up to £65k basic with 20% performance bonus

? Hybrid – two days a week in London office (Tues & Thurs)

? Full-time | Permanent

? 3 Stage Interview Process

? Target Offer Date: 30th June

Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business who are growing across Europe & the US.

What You’ll Do:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

What We’re Looking For:

• 3 years of experience in a pure Demand Generation or performance marketing role, with a strong focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in the B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
• Data-driven mindset with a strong focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Based within commutable distance to London, with occasional travel to Ireland for team meetings or industry events