Demand Generation Manager

JR United Kingdom; Preston; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading AI enterprise software company is seeking a Demand Generation Manager in Preston to drive pipeline creation through its partner ecosystem. You will develop and execute campaigns that nurture leads, enhance sales velocity, and collaborate with partners to optimize demand generation efforts. This role promises significant investment and the opportunity to shape revenue-driving strategies in an innovative environment.

Qualifications

• 5–8 years of experience in demand generation roles.
• Experience in partner-driven B2B environments.
• Comfortable working with multiple stakeholders and building joint value propositions.

Responsibilities

• Develop and execute integrated demand generation campaigns.
• Work with strategic partners to drive awareness and nurture leads.
• Align marketing efforts with sales to enable revenue growth.

Skills

Campaign Management

Lead Generation

Stakeholder Alignment

B2B Marketing

Analytics

Job description

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Demand Generation Manager, Preston, Lancashire

Client:

Location: Preston, Lancashire, United Kingdom

Job Category: Other

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EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Demand Generation Manager (Partner-Led)

Sector: AI / Enterprise Software / B2B SaaS

Our client, an enterprise AI company redefining how software is tested at scale, is hiring a Demand Generation Manager to own and scale pipeline creation through its global partner ecosystem. With enterprise traction already in place and go-to-market partners including Cognizant, Tech Mahindra, and TCS, the foundation is set - now they need someone to build the engine.

You’ll be responsible for developing and executing integrated demand generation campaigns, working closely with strategic partners and GSIs to drive awareness, nurture leads, and accelerate sales velocity. From ABM to co-marketing, you’ll have the freedom to test, measure, and optimise what works - with significant investment behind you and a differentiated product in your hands.

This isn’t a purely digital or paid media role - it’s a channel-led, partner-integrated position focused on long-term, enterprise growth.

You’re an experienced demand gen operator (5–8 years+) who’s led campaigns in partner-driven B2B environments, ideally in enterprise software or data infrastructure. You’re comfortable aligning multiple stakeholders, building joint value props, and using marketing to enable sales - not just generate MQLs.

If you're based in London (or can work from there regularly) and want to join a company where your campaigns directly fuel revenue, this could be your next big step.