Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Preston; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A leading fintech company seeks a Demand Generation Manager to drive lead generation strategies in a dynamic B2B SaaS environment. This role involves campaign planning, collaboration with various teams, and leveraging tools like HubSpot to optimize performance, ideal for candidates with a strong data-driven approach and substantial industry experience.

Qualifications

• At least 3 years in pure Demand Generation or related marketing role.
• Data-driven mindset focusing on metrics like ROI and CAC.
• Hands-on experience with HubSpot for workflows and reporting.

Responsibilities

• Plan, execute & report on Demand Generation campaigns.
• Build and optimise workflows and lead nurturing in HubSpot.
• Collaborate with content, design, and digital teams.

Skills

Data-driven mindset

Performance marketing

Campaign analysis

Lead nurturing

Tools

HubSpot

Job description

Job Title: Demand Generation Manager

Location:

Preston, Lancashire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

Salary: Up to £65k basic with 20% performance bonus

Work Arrangement: Hybrid – two days a week in London office (Tues & Thurs)

Employment Type: Full-time | Permanent

Interview Process: 3 Stage Interview Process

Target Offer Date: 30th June

Our client is a high-growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join their growing Marketing team. This role offers an excellent opportunity to lead and scale lead generation strategies in a fast-evolving B2B SaaS business expanding across Europe & the US.

What You’ll Do:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

What We’re Looking For:

• At least 3 years of experience in a pure Demand Generation or performance marketing role, with a focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in the B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
• Data-driven mindset with a focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Based within commuting distance to London, with occasional travel to Ireland for team meetings or industry events