Senior Performance Marketing Manager

Ryft; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A forward-thinking tech company in the UK is seeking a Senior B2B Performance Marketing Manager to own and scale their paid acquisition channels. The ideal candidate will have over 6 years of experience in performance marketing for B2B companies, with proven expertise in Google Ads and LinkedIn Ads. Responsibilities include driving strategic direction and executing data-driven strategies. Applicants should have strong analytical skills and a positive mindset for continuous improvement. This role offers a dynamic, fast-paced work culture.

Qualifications

• 6+ years in performance marketing roles for B2B companies.
• Expertise in Google Search Ads and LinkedIn Ads with proven results.
• Track record of managing campaigns and improving efficiencies.

Responsibilities

• Own and scale paid acquisition channels.
• Analyse performance and set strategic direction.
• Execute data-driven marketing strategies.

Skills

Performance marketing

Google Ads expertise

LinkedIn Ads expertise

Analytical skills

Budget management

Strategic direction

Tools

GA4

Google Tag Manager

Google Search Console

LinkedIn Campaign Manager

Job description

Overview

We’ve spent the past 10 months building a paid acquisition engine across Google Search and LinkedIn Ads that’s generating strong, measurable results. Now, we need someone with a proven track record in B2B performance marketing to manage and scale it.

About Ryft

Ryft is on a mission to revolutionise payments for marketplaces, platforms and omnichannel businesses. Before launching Ryft our founders built a marketplace, scaled it to 1 million users, and then exited.

Back then split payments were a source of pain instead of profit, meeting compliance was a constant worry and high processing fees ate into margins. They couldn’t find a payment solution that gave them the tools, support and freedom to grow. So they built Ryft.

About the role

We’re a growing, high-performing team led by serial founders and backed by exceptional investors. We’re looking for a senior B2B Performance Marketing Manager to own and scale our paid acquisition channels. You’ll join a marketing team that cares about experimentation, speed, and clarity of results.

We already have 10 months of data, early wins, and validated demand. Your job?

• Analyse
• Scale

This is a hands-on role that will take full ownership of Google Ads and Linkedin Campaign Manager - perfect for someone who loves diving into data, building tests, and unlocking new levels of growth. Applicants should be comfortable analysing performance, setting strategic direction and executing.

Responsibilities

• Analyse
• Scale

Requirements

Must-haves

• 6+ years in performance marketing roles for B2B companies.
• Expertise in Google Search Ads and LinkedIn Ads with real, measurable results to discuss.
• Track record of managing campaigns, improving efficiencies, and generating pipeline.
• Proficiency with GA4, GTM, GSC, LinkedIn Campaign Manager and Google Ads.
• High attention to detail with a good understanding of CRO.
• Experience owning budgets and allocating spend based on opportunity, not guesswork.
• A positive mindset that is committed to continuous improvement with the resilience to overcome setbacks

Nice to have

• History of working in payments

Our culture

At Ryft, we don’t like creating blockers. No politics, no unnecessary meetings, no painfully complex sign off processes. We hire people that we trust and give them the tools and the space to execute at their best.