Demand Generation Manager

JR United Kingdom; Bedford; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading enterprise AI company is looking for a Demand Generation Manager to scale pipeline creation through its global partner ecosystem. This role involves developing integrated campaigns, nurturing leads, and driving sales velocity within a channel-led position. Ideal candidates have 5-8 years of experience in B2B environments, particularly in software or data infrastructure.

Qualifications

• 5-8 years of experience in demand generation in a partner-driven environment.
• Experienced in integrating partner campaigns within B2B software.
• Proven track record in lead nurturing and campaign execution.

Responsibilities

• Develop integrated demand generation campaigns with partners.
• Drive awareness and nurture leads to accelerate revenue.
• Work closely with strategic partners to optimize marketing efforts.

Skills

Demand Generation

Campaign Development

Lead Nurturing

Stakeholder Alignment

B2B Marketing

Job description

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Sector: AI / Enterprise Software / B2B SaaS

Our client, an enterprise AI company redefining how software is tested at scale, is hiring a Demand Generation Manager to own and scale pipeline creation through its global partner ecosystem. With enterprise traction already in place and go-to-market partners including Cognizant, Tech Mahindra, and TCS, the foundation is set - now they need someone to build the engine.

You’ll be responsible for developing and executing integrated demand generation campaigns, working closely with strategic partners and GSIs to drive awareness, nurture leads, and accelerate sales velocity. From ABM to co-marketing, you’ll have the freedom to test, measure, and optimise what works - with significant investment behind you and a differentiated product in your hands.

This isn’t a purely digital or paid media role - it’s a channel-led, partner-integrated position focused on long-term, enterprise growth.

You’re an experienced demand gen operator (5–8 years+) who’s led campaigns in partner-driven B2B environments, ideally in enterprise software or data infrastructure. You’re comfortable aligning multiple stakeholders, building joint value props, and using marketing to enable sales - not just generate MQLs.

If you're based in London (or can work from there regularly) and want to join a company where your campaigns directly fuel revenue, this could be your next big step.