Demand Generation Manager

Handle Recruitment; London; On-site; GBP 65,000 - 70,000; Full time

Job summary

An expanding tech business is on the lookout for a Demand Growth Manager who will spearhead innovative demand generation strategies and marketing campaigns. This role is pivotal in creating impactful content, optimizing lead generation processes, and driving revenue growth. With a focus on collaboration across teams, the successful candidate will leverage data analytics to refine campaign performance and ensure alignment with business objectives. Join a forward-thinking organization that values creativity and analytical prowess, offering a hybrid work environment and a suite of attractive perks designed to foster both professional growth and personal well-being.

Benefits

Private Medical Insurance

Birthday Off

Holiday Purchase

Employee Assistance Programme

Early Finish on Fridays

Hybrid Working Environment

Pension Scheme through NEST

Qualifications

• 3+ years in B2B demand generation with proven success.
• Skilled in CRM and marketing automation tools.
• Strong copywriting and content creation capabilities.

Responsibilities

• Plan and execute lead-focused campaigns aligned with business goals.
• Optimize funnel conversions and collaborate with sales teams.
• Use data to track and enhance campaign performance.

Skills

B2B Demand Generation

CRM Tools

Marketing Automation

Data Analytics

Copywriting

Content Creation

Collaboration

Event Marketing

Email Marketing

Social Media Marketing

Education

Degree in Marketing or Related Field

Tools

Google Ads

GA4

Salesforce

Pardot

Canva

Asana

Adobe Suite

Tableau

Job description

Handle Recruitment is seeking a technically skilled and creative Demand Growth Manager to join our client's expanding tech business.

The primary purpose of this role is to develop and implement demand generation strategies and marketing campaigns that generate leads and revenue, aligned with company targets.

Pay: £65,000 to £70,000 per year

Location: Hybrid | 2 Days a Week in Office | Hampton Wick

Core Responsibilities:

1. Demand Generation:

• Plan and execute lead-focused campaigns aligned with business goals and ROI targets.
• Meet demand generation KPIs set by the Head of Marketing.
• Optimize funnel conversions by addressing blockers and implementing effective tactics.
• Collaborate with sales and marketing teams across multiple markets.
• Partner with specialists to enhance event attendance, social media impact, email marketing, and automation performance.

Content & Communications:

• Create impactful marketing content across formats and channels.
• Align content with brand guidelines and tone of voice.
• Develop value propositions for ABM campaigns.

Campaign Management:

• Support global campaign execution in line with marketing strategy.
• Deliver ABM content to attract and nurture high-potential leads.
• Assist sales with campaign support to improve conversions.

Data & Analytics:

• Use data to track and improve campaign performance.
• Report insights and recommend improvements.
• Identify and resolve demand generation challenges.

Finance & Reporting:

• Assist with budgeting and forecasting for demand generation.
• Track campaign ROI and support budget management.

Industry Knowledge:

• Stay updated on trends and technologies in demand generation.
• Conduct research to uncover new opportunities.
• Represent the company at industry events.

Required Experience & Skills:

• 3+ years in B2B demand generation (outbound & inbound).
• Proven success in driving pipeline and revenue through campaigns.
• Skilled in CRM, marketing automation, analytics, and social media tools.
• Experience with ABM, events, digital marketing, SEM, and email marketing.
• Strong copywriting and content creation skills.
• Experience working with global teams and vendors.
• Data-driven with analytical skills.

Desirable:

• Familiarity with Google Ads, GA4, Salesforce, Pardot, Canva, Asana, Adobe Suite.
• Experience with Tableau.
• Degree in marketing or related field.

Personal Skills & Attributes:

• High drive and energy.
• Ability to thrive in a fast-paced environment and meet deadlines.
• Excellent communication skills, including storytelling with data.
• Team player, collaborative.
• Creative thinker, innovative.
• Multitasking and prioritization skills.
• Attention to detail, quality-focused.
• Strong project and time management skills.

Perks:

• Private Medical Insurance
• Birthday Off
• Holiday Purchase Option
• Employee Assistance Programme
• Early Finish on Fridays
• Hybrid Working Support
• Pension Scheme through NEST

Apply today to proceed with your application! Handle actively promotes diversity, equality, and inclusion, welcoming applicants from all backgrounds.