Demand Generation Director (E96AD3C)

Referment; Greater London; Hybrid; GBP 85,000 - 135,000; Full time

Job summary

Referment is a growing enterprise AI software company serving logistics and supply-chain teams with tools that automate complex, data-heavy workflows. This role owns the top-of-funnel engine for a specialist enterprise market.

You will set and execute the demand strategy, build account-based programmes for long sales cycles and connect campaign activity directly to qualified pipeline and revenue. The position offers the opportunity to lead demand generation initiatives across ABM, LinkedIn, paid

Qualifications

• Proven enterprise SaaS demand generation track record in a scale-up environment.
• Hands-on ABM expertise supporting long sales cycles and high-value contracts.
• Strong HubSpot and modern revenue-stack capability focusing on conversion and ROI.
• Credibility in logistics or supply chain, or ability to learn the sector quickly.
• Ability to influence cross-functional teams without formal reporting lines.

Responsibilities

• Design an end-to-end demand generation strategy across awareness, engagement and acceleration.
• Build ABM programmes for freight forwarders, logistics providers and complex enterprise groups.
• Run integrated campaigns across LinkedIn, paid media, outbound, webinars and conferences.
• Own HubSpot operations, lead nurturing, funnel hygiene, attribution and forecasting.
• Align SDR, Sales, Product Marketing and product stakeholders around pipeline priorities.

Skills

enterprise SaaS demand gen

ABM

HubSpot

Revenue operations

Logistics knowledge or learnability

Tools

HubSpot

CRM platforms

Job description

Referment is working with an enterprise AI software company serving logistics and supply-chain teams with tools that automate complex, data-heavy workflows.

This role owns the top-of-funnel engine for a specialist enterprise market. You will set and execute the demand strategy, build account-based programmes for long sales cycles and connect campaign activity directly to qualified pipeline and revenue.

The Role

• Design an end-to-end demand generation strategy across awareness, account engagement and opportunity acceleration.
• Build targeted ABM programmes for freight forwarders, logistics providers and complex enterprise buying groups.
• Run integrated campaigns across LinkedIn, paid media, outbound, webinars, conferences and other relevant channels.
• Own HubSpot operations, lead nurturing, funnel hygiene, attribution, forecasting and budget performance.
• Align SDR, Sales, Product Marketing and product stakeholders around shared pipeline priorities.

What We're Looking For

• A proven record building enterprise SaaS demand generation in a scale-up environment.
• Hands-on ABM expertise and experience supporting six-to-twelve-month sales cycles and high-value contracts.
• Strong HubSpot and modern revenue-stack capability, with decisions grounded in conversion, attribution and ROI.
• Credibility in logistics or supply chain, or the demonstrated ability to learn the sector rapidly.
• The influence to align cross-functional teams without relying on formal reporting lines.

This could suit a hands-on Demand Generation Director or Head of Demand Generation who measures success in sourced pipeline rather than lead volume.

#Referment