Demand Generation Director (D3C811D)

Referment; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Referment seeks a hands-on Demand Generation Director or Head of Demand Generation to own the top-of-funnel engine for enterprise markets in the UK. You will design end-to-end demand programs, execute ABM campaigns, and connect activity to qualified pipeline and revenue.

Lead cross-functional teams, optimize HubSpot operations, and measure ROI across campaigns. This role suits a strategic operator with experience in scale-ups and complex enterprise cycles.

Qualifications

• Experience building enterprise SaaS demand generation in scale-up environments.
• Hands-on ABM expertise for long sales cycles and high-value contracts.
• Strong HubSpot and revenue-stack capability with ROI-driven decisions.
• Credibility in logistics or supply chain, or ability to learn the sector rapidly.
• Influence to align cross-functional teams without formal reporting lines.

Responsibilities

• Design an end-to-end demand generation strategy across awareness, engagement and acceleration.
• Build targeted ABM programmes for freight forwarders, logistics providers and complex enterprise buyers.
• Run integrated campaigns across LinkedIn, paid media, outbound, webinars, conferences and other channels.
• Own HubSpot operations, lead nurturing, funnel hygiene, attribution, forecasting and budget performance.
• Align SDR, Sales, Product Marketing and product stakeholders around shared pipeline priorities.

Skills

Enterprise SaaS

ABM expertise

HubSpot

Cross-functional leadership

Tools

HubSpot

Job description

Referment is working with an enterprise AI software company serving logistics and supply-chain teams with tools that automate complex, data-heavy workflows.

This role owns the top-of-funnel engine for a specialist enterprise market. You will set and execute the demand strategy, build account-based programmes for long sales cycles and connect campaign activity directly to qualified pipeline and revenue.

The Role

• Design an end-to-end demand generation strategy across awareness, account engagement and opportunity acceleration.
• Build targeted ABM programmes for freight forwarders, logistics providers and complex enterprise buying groups.
• Run integrated campaigns across LinkedIn, paid media, outbound, webinars, conferences and other relevant channels.
• Own HubSpot operations, lead nurturing, funnel hygiene, attribution, forecasting and budget performance.
• Align SDR, Sales, Product Marketing and product stakeholders around shared pipeline priorities.

What We're Looking For

• A proven record building enterprise SaaS demand generation in a scale-up environment.
• Hands-on ABM expertise and experience supporting six-to-twelve-month sales cycles and high-value contracts.
• Strong HubSpot and modern revenue-stack capability, with decisions grounded in conversion, attribution and ROI.
• Credibility in logistics or supply chain, or the demonstrated ability to learn the sector rapidly.
• The influence to align cross-functional teams without relying on formal reporting lines.

This could suit a hands-on Demand Generation Director or Head of Demand Generation who measures success in sourced pipeline rather than lead volume.

#Referment