Demand Gen & Growth Campaigns Lead

NG Bailey Group Limited; Leeds; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

25 Days Holiday + Bank Holidays withan

Pension with employer contribution up 

Personal Wellbeing and Volunteer Days

Private Medical Insurance

Life Assurance

Employee Assistance Program 24/7

Flexible benefits: Dental Insurance, C

Gym Membership

Travel Insurance

Tax Free Bikes

Job summary

NG Bailey Group Limited is seeking a proactive Demand Generation Executive to join its IT Services team. You will work with Sales, Product and stakeholders to raise market awareness, engage customers and generate opportunities across Defence, Critical Infrastructure and Network Services.

This is an exciting opportunity to blend creativity with commercial thinking and help deliver campaigns that drive engagement and growth.

Qualifications

• Strong written communication skills with the ability to create professional, engaging and customer-focused content
• Experience or knowledge of marketing, campaign coordination, lead generation or sales support activities
• Excellent organisational skills and attention to detail
• Comfortable using Microsoft 365 applications including PowerPoint, Word, Excel and Teams
• Ability to manage multiple priorities and deliver to deadlines
• A proactive mindset with a willingness to learn, develop and contribute new ideas

Responsibilities

• Supporting the delivery of marketing campaigns and demand generation initiatives across key target markets
• Creating high-quality content including presentations, case studies, capability statements, campaign assets and customer-facing materials
• Managing and scheduling digital content across channels including LinkedIn, email and website platforms
• Working closely with sales teams to support account priorities, growth campaigns and customer engagement activities
• Coordinating campaign follow-up activity to ensure enquiries and leads are effectively captured and progressed
• Monitoring campaign performance and providing insights on engagement, enquiries, conversions and website activity
• Developing compelling customer-focused messaging that translates technical solutions into clear business value
• Supporting the planning and delivery of events, exhibitions and customer engagement activities
• Conducting market, customer and competitor research to identify trends, opportunities and areas for growth, This is an opportunity to develop your career in a role that combines marketing, demand generation and sales enablement, giving you direct visibility of how your work contributes to customer engagement, pipeline growth and business success.

Skills

Strong written communication

Campaign coordination

Lead generation

Sales support activities

Organisational skills

Multitasking

Education

Degree in Marketing, Business, Communications or related discipline

Tools

CRM systems

Email marketing platforms

Analytics tools

Campaign management software

Microsoft 365 (PowerPoint, Word, Excel, Teams)

Job description

NG Bailey Group Limited is seeking a proactive Demand Generation Executive to join its IT Services team. You will work with Sales, Product and stakeholders to raise market awareness, engage customers and generate opportunities across Defence, Critical Infrastructure and Network Services.

This is an exciting opportunity to blend creativity with commercial thinking and help deliver campaigns that drive engagement and growth.