CRM Manager

Golden Fox Recruitment Ltd; City Of London; Hybrid; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Hybrid working

Private healthcare

Enhanced pension contributions

Professional development

25 days holiday

Job summary

Golden Fox Recruitment Ltd is seeking a commercially driven CRM Manager for a fashion brand in London. The role focuses on customer retention, lifecycle marketing and driving loyalty and revenue, with hybrid working in London.

You will own the CRM strategy, analyse cohorts, and develop personalised email and SMS campaigns. Strong Klaviyo experience and Shopify knowledge are essential to shape the customer journey.

Qualifications

• 4+ years’ experience in CRM, lifecycle or retention marketing within a DTC or ecommerce brand.
• Ideally experience in fashion, beauty, or similar consumer-focused brand.
• Strong hands-on Klaviyo experience, including email campaigns, automations and segmentation.
• A solid understanding of Shopify and ecommerce customer journeys.
• Strong commercial and analytical skills, with proven experience analysing customer lifetime value, cohort performance and repeat purchase rates.

Responsibilities

• Take ownership of the CRM and retention strategy, with a focus on increasing customer lifetime value, repeat purchase rates and customer loyalty.
• Analyse customer cohorts, purchasing behaviour and retention performance to identify commercial opportunities.
• Develop personalised email and SMS campaigns that reflect the brand's identity and engage its growing customer base.
• Manage and optimise Klaviyo, including automated journeys, segmentation, A/B testing and campaign performance.
• Identify opportunities to improve second-order conversion, purchase frequency and re-engagement.
• Plan CRM activity around new collections, product launches and key seasonal events.
• Monitor and report on key retention KPIs, using customer insights to shape the wider CRM strategy.
• Work closely with the creative and ecommerce teams to continually improve the customer experience.

Skills

Retention marketing

Lifecycle marketing

Analytics

Email campaigns

A/B testing

Tools

Klaviyo

Shopify

Job description

CRM Manager | Fashion

London | Hybrid | Up to £65,000 + Benefits

We're working with a fast-growing fashion brand that's looking for a commercially driven CRM Manager to take ownership of its customer retention and lifecycle marketing strategy!

With a strong international following and ambitious growth plans, this is an exciting opportunity to shape the CRM function, introduce fresh ideas and make a real impact on the brand's continued success.

We're looking for someone who combines creativity with strong commercial and analytical skills, with a genuine interest in understanding customer behaviour and turning insights into strategies that drive loyalty, repeat purchases and revenue.

The Role

• Take ownership of the CRM and retention strategy, with a focus on increasing customer lifetime value, repeat purchase rates and customer loyalty.
• Analyse customer cohorts, purchasing behaviour and retention performance to identify commercial opportunities.
• Develop personalised email and SMS campaigns that reflect the brand's identity and engage its growing customer base.
• Manage and optimise Klaviyo, including automated journeys, segmentation, A/B testing and campaign performance.
• Identify opportunities to improve second-order conversion, purchase frequency and re-engagement.
• Plan CRM activity around new collections, product launches and key seasonal events.
• Monitor and report on key retention KPIs, using customer insights to shape the wider CRM strategy.
• Work closely with the creative and ecommerce teams to continually improve the customer experience.

What Will You Need?

• 4+ years’ experience in CRM, lifecycle or retention marketing within a DTC or ecommerce brand.
• Ideally experience within fashion, beauty, or similar consumer-focused brand.
• Strong hands‑on Klaviyo experience, including email campaigns, automations and segmentation.
• A solid understanding of Shopify and ecommerce customer journeys.
• Strong commercial and analytical skills, with proven experience analysing customer lifetime value, cohort performance and repeat purchase rates.
• Confident using customer data to identify opportunities, shape retention strategies and deliver measurable improvements.
• Comfortable taking ownership of CRM, combining strategic thinking with hands‑on execution.
• Experience with SMS marketing and loyalty programmes would be a bonus!

What's on Offer?

• Salary up to £65,000, depending on experience
• Hybrid working, 3 days per week in the office
• 25 days’ holiday + bank holidays
• Private Bupa healthcare
• Enhanced pension contributions
• Professional development and progression opportunities

Interested?

If you're passionate about CRM, love the fashion space and want the freedom to make your mark within a growing brand, we'd love to hear from you!