Data Selections Analyst for Multi-Channel Campaigns

Adelphi Group; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Critical Mass in London is seeking a Data Selections Analyst to join our growing Data Selections team. You will work at the intersection of Marketing, Data Planning, Analytics and Operations to support multi-channel campaigns for a high-profile client.

The role offers exposure to large datasets, data quality checks and campaign targeting, with opportunities to learn new tools and technologies while delivering accurate data-driven insights.

Qualifications

• 2+ years experience in data selection, data processing or a similar data-focused role.
• Experience with large or complex datasets.
• Understanding of direct marketing and campaign targeting.
• Experience using a CRM / campaign management tool; Siebel beneficial.
• SQL experience would be useful.

Responsibilities

• Translate briefs into clear data specifications and briefs with Data Planners.
• Implement campaign targeting and test plans.
• Select and process data for multi-channel campaigns (DM, email, SMS).
• Work with large datasets and maintain data accuracy and integrity.
• Carry out data quality checks and production queries.
• Perform quality assurance and review selections.
• Support campaign development with ad hoc analysis.
• Produce regular reports and day-to-day data administration.
• Use data tools to respond to information requests.
• Contribute to process improvements and new tools.

Skills

Data selection

Data processing

Direct marketing

SQL

CRM / campaign management

Data quality

Attention to detail

Stakeholder communication

Collaboration

Problem solving

Tools

Siebel

Job description

Critical Mass in London is seeking a Data Selections Analyst to join our growing Data Selections team. You will work at the intersection of Marketing, Data Planning, Analytics and Operations to support multi-channel campaigns for a high-profile client.

The role offers exposure to large datasets, data quality checks and campaign targeting, with opportunities to learn new tools and technologies while delivering accurate data-driven insights.