Data Selections Analyst: Drive Campaign Audiences

Mind National Association for Mental Health; Greater London; Hybrid; GBP 42,000 - 55,000; Full time

Job summary

Mind National Association for Mental Health is seeking a Data Selections Analyst to join our Data & Analytics team within Supporter Experience and Data. You will help ensure fundraising campaigns and supporter communications reach the right people at the right time using accurate, well-managed data.

You'll collaborate with colleagues across Fundraising, Communications and Supporter Experience to understand campaign requirements and turn these into accurate audience selections and data outputs,

Qualifications

• Experience using data selection or analysis tools to produce audience selections or data outputs.
• Strong attention to detail and a methodical approach to validating and quality-checking data.
• Experience managing multiple pieces of work and delivering accurate outputs to deadlines.
• Experience using a CRM or supporter database and an understanding of good data quality.
• Experience investigating and resolving data issues using appropriate data tools.
• Ability to understand stakeholder and campaign requirements and translate these into appropriate data outputs.
• Good communication skills and the ability to work with both technical and non-technical colleagues.
• An understanding of audience segmentation and targeted supporter or customer communications.
• Understanding data protection and the importance of handling personal data appropriately.
• Experience in fundraising, marketing, membership, charities or another customer-focused environment would be useful, but it is not essential.

Responsibilities

• Produce accurate audience selections and segmentation for fundraising campaigns and supporter communications.
• Translate campaign requirements into appropriate data selections and outputs.
• Carry out validation and quality-control checks to ensure data accuracy before release.
• Manage multiple data requests and competing priorities to meet campaign deadlines.
• Use CRM and data tools to investigate and resolve data issues, escalating complex issues when appropriate.
• Deliver accurate data to internal teams and approved third-party fulfilment partners.
• Apply consent, communication preferences, exclusions and suppressions to supporter selections.
• Help identify data quality issues and contribute to maintaining accurate supporter records.
• Collaborate with colleagues across Data & Analytics, Fundraising, Communications and Supporter Experience.
• Contribute to improving our data selection processes, documentation and ways of working.

Skills

Data analysis

Data selection

FastStats

CRM

Data quality

Stakeholder management

Communication

Audience segmentation

Tools

CRM system

FastStats

Job description

Mind National Association for Mental Health is seeking a Data Selections Analyst to join our Data & Analytics team within Supporter Experience and Data. You will help ensure fundraising campaigns and supporter communications reach the right people at the right time using accurate, well-managed data.

You'll collaborate with colleagues across Fundraising, Communications and Supporter Experience to understand campaign requirements and turn these into accurate audience selections and data outputs,