Data Planner

VML Canada (French); Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

VML, a leading WPP creative agency, seeks a Data Planner to bridge data analysis with marketing strategy for a large automotive account. You will develop connected CRM programs, promote data-driven insights, and collaborate with multiple teams to deliver targeted campaigns across email, SMS, social, and websites.

You will partner with analysts and strategists, defining KPIs, forecasts, and campaign briefs while delivering measurable business impact.

Qualifications

• 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of CRM principles and digital marketing landscape
• Proven ability to manage your own projects and work effectively within cross-functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.

Responsibilities

• Build strong relationships with client stakeholders and internal teams to promote, develop, and manage data and analysis deliverables.
• Analyse campaigns to develop actionable insights.
• Define KPIs, benchmarks, targets, and forecasts.
• Develop campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.

Skills

CRM principles

Data analysis

Project management

Communication

Presentation skills

Numeracy

Excel

Collaborative

Learning mindset

Tools

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we’re looking for:

We’re seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation.

What You Will Be Doing:

As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:

• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
• Analysing campaigns to develop actionable insights.
• Defining KPIs, benchmarks, targets, and forecasts.
• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.

What Skills Will Help You Be Successful:

• 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of CRM principles and digital marketing landscape
• Proven ability to manage your own projects and work effectively within cross-functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.

Nice to have’s:

• Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).
• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X.