Data Planner

VML HEALTH; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

VML Health seeks a Data Planner to bridge data analysis and marketing strategy, shaping connected CRM programs. You will build relationships with client stakeholders and internal teams to deliver data-driven insights and strategic recommendations.

The role requires 2+ years in data or marketing analytics, strong Excel skills, and the ability to communicate complex data clearly to non-technical audiences. Hybrid working arrangements are in place with a global agency environment.

Qualifications

• 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of CRM principles and digital marketing landscape.
• Proven ability to manage your own projects and work effectively within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts to non-technical audiences.

Responsibilities

• Build relationships with client stakeholders and internal teams to promote, develop, and manage data and analysis deliverables.
• Analyse campaigns to develop actionable insights.
• Define KPIs, benchmarks, targets, and forecasts.
• Develop campaign targeting plans and briefs for internal or 3rd party teams.
• Measure, evaluate, and optimise marketing activity using best-practice testing methodologies.
• Present regularly to clients and attend client meetings.
• Drive strategy across channels and touchpoints, including email, push, SMS, social, mobile, and website.

Skills

CRM principles

Data analysis

Project management

Cross-functional teamwork

Communication

Presentation

Tools

Excel

Tableau

Power BI

Salesforce Marketing Cloud

Job description

internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation. What You Will Be Doing: As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:

What You Will Be Doing

• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
• Analysing campaigns to develop actionable insights.
• Defining KPIs, benchmarks, targets, and forecasts.
• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.

What Skills Will Help You Be Successful

2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills. Strong understanding of CRM principles and digital marketing landscape. Proven ability to manage your own projects and work effectively within cross‑functional teams. Excellent communication, organisation, proposal writing, and presentation skills. Ability to explain complex technical data concepts in a clear and concise manner to non‑technical audiences. Strategic thinking and analytical skills, with a high level of numeracy. Proficient in Excel and other data analysis tools. A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries. A passion for data and its potential to drive business impact.

Nice to have’s

• Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).
• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP).

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognised by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

As a Data Planner, you’ll be joining a dynamic and award‑winning data planning team within a fast‑paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists.

Who we’re looking for

We’re seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and