Data-Driven Marketing Performance Lead

Smart Pension; Greater London; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Zusammenfassung

Smart Pension is seeking a Marketing Performance Manager to optimise campaigns and channels, turning data into strategic growth. You will build dashboards, run competitor reviews, and deliver actionable insights across digital and offline touchpoints.

The role focuses on performance measurement, ROI, and continuous optimization, requiring strong analytics, A/B testing, and storytelling with data. London-based, with scope across marketing teams and initiatives.

Qualifikationen

• Bachelor's degree in a marketing, business, statistics, economics or related quantitative field is required.
• 2–3 years of proven experience in marketing analytics, performance marketing, or similar data-focused role.
• Strong proficiency in marketing analytics platforms (GA4, Adobe Analytics) and data visualization tools (Tableau, Looker Studio, Power BI).
• Experience translating large datasets into clear, actionable insights for diverse audiences.
• Solid understanding of digital marketing channels (SEO, SEM, social media, email, display) and their metrics.
• Familiarity with CRM and marketing automation (e.g., HubSpot) is desirable.
• Excellent written and verbal communication with ability to tell a data-driven story.

Aufgaben

• Define, track, and report on marketing KPIs across channels (digital ads, content, email, social).
• Develop dashboards and reports with clear, actionable insights for leadership and teams.
• Create a long-term brand performance measurement framework.
• Analyze data to identify trends and optimization opportunities, including competitive benchmarking.
• Present findings and strategic recommendations to cross-functional teams.
• Collaborate with campaign teams to optimize messaging, creatives, and channel mix based on data.
• Forecast performance and budget needs based on historical data and strategic goals.
• Contribute to overall marketing strategy with insights on market trends and consumer behavior.
• Oversee marketing analytics platforms and automation tools to ensure data accuracy.

Kenntnisse

Marketing analytics

Data storytelling

A/B testing

Data visualization

Campaign measurement

Digital channels

Ausbildung

Bachelor's degree in Marketing, Business, Statistics, Economics, or related quantitative field

Tools

GA4 / Google Analytics

Adobe Analytics

Tableau

Looker Studio

Power BI

HubSpot

CRM systems

Jobbeschreibung

Smart Pension is seeking a Marketing Performance Manager to optimise campaigns and channels, turning data into strategic growth. You will build dashboards, run competitor reviews, and deliver actionable insights across digital and offline touchpoints.

The role focuses on performance measurement, ROI, and continuous optimization, requiring strong analytics, A/B testing, and storytelling with data. London-based, with scope across marketing teams and initiatives.