Marketing Performance Manager

Smart Pension; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Smart Pension is seeking a Marketing Performance Manager to optimise campaigns and channels, turning data into strategic growth. You will build dashboards, run competitor reviews, and deliver actionable insights across digital and offline touchpoints.

The role focuses on performance measurement, ROI, and continuous optimization, requiring strong analytics, A/B testing, and storytelling with data. London-based, with scope across marketing teams and initiatives.

Qualifications

• Bachelor's degree in a marketing, business, statistics, economics or related quantitative field is required.
• 2–3 years of proven experience in marketing analytics, performance marketing, or similar data-focused role.
• Strong proficiency in marketing analytics platforms (GA4, Adobe Analytics) and data visualization tools (Tableau, Looker Studio, Power BI).
• Experience translating large datasets into clear, actionable insights for diverse audiences.
• Solid understanding of digital marketing channels (SEO, SEM, social media, email, display) and their metrics.
• Familiarity with CRM and marketing automation (e.g., HubSpot) is desirable.
• Excellent written and verbal communication with ability to tell a data-driven story.

Responsibilities

• Define, track, and report on marketing KPIs across channels (digital ads, content, email, social).
• Develop dashboards and reports with clear, actionable insights for leadership and teams.
• Create a long-term brand performance measurement framework.
• Analyze data to identify trends and optimization opportunities, including competitive benchmarking.
• Present findings and strategic recommendations to cross-functional teams.
• Collaborate with campaign teams to optimize messaging, creatives, and channel mix based on data.
• Forecast performance and budget needs based on historical data and strategic goals.
• Contribute to overall marketing strategy with insights on market trends and consumer behavior.
• Oversee marketing analytics platforms and automation tools to ensure data accuracy.

Skills

Marketing analytics

Data storytelling

A/B testing

Data visualization

Campaign measurement

Digital channels

Education

Bachelor's degree in Marketing, Business, Statistics, Economics, or related quantitative field

Tools

GA4 / Google Analytics

Adobe Analytics

Tableau

Looker Studio

Power BI

HubSpot

CRM systems

Job description

At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.

THE ROLE

We are seeking a highly analytical and results-oriented Marketing Performance Manager to optimise the effectiveness and efficiency of our marketing campaigns and channels. This critical role will be responsible for diving deep into marketing data, identifying trends, uncovering insights, and providing actionable recommendations to maximise our return on marketing investment. This role will also help us set up a long-term brand performance dashboard, and run regular competitor reviews. If you are passionate about performance measurement, obsessed with data, and thrive on turning numbers into strategic growth, we want to hear from you.

Responsibilities Include

• Performance Analysis & Reporting:
• Define, track, and report on key marketing performance metrics and KPIs across all channels (e.g., digital advertising, content marketing, email, social media, and to a lesser extent SEO/SEM/GEO).
• Develop and maintain dashboards and reports that provide clear, concise, and actionable insights into campaign performance.
• Develop a long-term brand performance measurement framework.
• Conduct in-depth analysis of marketing data to identify trends, opportunities for optimisation, and areas of underperformance - including looking at competitors.
• Present performance findings and strategic recommendations to marketing leadership and cross-functional teams.
• Campaign Optimisation & Strategy:
• Work closely with campaign managers, digital marketing specialists, and content teams to recommend data-driven adjustments to ongoing campaigns for improved efficiency and effectiveness.
• Identify target audience segments, develop A/B testing strategies, and analyse results to continuously refine messaging, creative, and channel mix.
• Forecast marketing performance and budget needs based on historical data and strategic objectives.
• Contribute to the development of overall marketing strategies by providing insights into market trends, competitive performance, and consumer behaviour.
• Marketing Technology & Data Management:
• Oversee the effective use of marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Clarity) and marketing automation systems (e.g., HubSpot, Salesforce, Bloomreach).
• Ensure data accuracy and integrity across various marketing tools and databases.
• Collaborate with IT and data teams to improve data collection, integration, and reporting capabilities.
• Stay abreast of the latest trends in marketing performance measurement, analytics tools, and data privacy regulations.
• Budget & ROI Management:
• Monitor and report marketing spend against budget, identifying opportunities for cost savings and improved efficiency.
• Develop methodologies for attributing revenue and conversions to specific marketing activities.
• Champion a culture of data-driven decision-making within the marketing team.

Team & Scope

Brand(s): Smart, Smart Pension, Keystone

Who We Are Looking For

The skills, experience, and aptitudes we are looking for are listed below but please don't be discouraged from applying if you don't meet every single one of these criteria - having a 'can do' attitude is sometimes more important than being able to tick every box:

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
• At least 2-3 years of proven experience in marketing analytics, performance marketing, or a similar data-focused role.
• Strong proficiency in marketing analytics platforms such as Google Analytics (GA4 expertise highly preferred), Adobe Analytics, or similar.
• Experience with data visualisation tools (e.g., Tableau, Looker Studio, Power BI) and building interactive dashboards.
• Demonstrated ability to analyse large datasets, identify patterns, and translate complex data into clear, actionable insights for both technical and non-technical audiences.
• Solid understanding of digital marketing channels (SEO, SEM, social media, email, display advertising) and their respective metrics.
• Experience with CRM systems and marketing automation platforms (e.g., HubSpot) is highly desirable.
• Excellent written and verbal communication skills, with the ability to tell a compelling story using data.
• Proactive, detail-oriented, and highly organised with the ability to manage multiple priorities in a dynamic environment.
• Knowledge of statistical analysis concepts and A/B testing methodologies.

Who We Are

We work in partnerships with governments