Data-Driven Marketing Insights Lead

JCDecaux UK Limited; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible working

Job summary

JCDecaux UK Limited is seeking a data-driven marketing specialist to elevate analytics and strengthen insights across OneWorld. You will collaborate with cross‑functional teams to ensure data insights are leveraged effectively, touching marketing, development, planning, operations, and IT.

You will gain deep knowledge of JCDecaux’s data assets and support global insight projects, developing PowerBI dashboards to enable self‑serve data access and informed decision making across markets.

Qualifications

• Analytical mindset with ability to tell the data story and drive decisions.
• Degree or equivalent in a relevant subject (Business, Marketing, Maths, Economics, Data Science).
• Experience with data analysis and data visualization tools (PowerBI preferred; Tableau or equivalent).
• Thrives in a fast-paced, international environment with multiple priorities and tight deadlines.
• Collaborative approach to influence and support global partners while maintaining brand integrity.

Responsibilities

• Be at the heart of data‑driven marketing strategies for JCDecaux and OneWorld to maintain competitive edge.
• Engage with cross‑functional teams to ensure insights are leveraged for smarter marketing.
• Understand JCDecaux data, including first‑party and third‑party qualitative & quantitative data.
• Help create sales enablement materials that communicate the value of OOH.
• Support global insight and research projects focused on the OOH advertising industry.
• Provide analysis to support internal decision making and external partnerships.
• Develop and maintain PowerBI dashboards for internal data visualization and distribution.

Skills

Analytical

Daring

Data analysis

Actionable insights

PowerBI

Tableau

Cross‑functional collaboration

Global partner engagement

Education

Degree in Business/Marketing/Maths/Economics/Data Science

Tools

PowerBI

Tableau

Job description

JCDecaux UK Limited is seeking a data-driven marketing specialist to elevate analytics and strengthen insights across OneWorld. You will collaborate with cross‑functional teams to ensure data insights are leveraged effectively, touching marketing, development, planning, operations, and IT.

You will gain deep knowledge of JCDecaux’s data assets and support global insight projects, developing PowerBI dashboards to enable self‑serve data access and informed decision making across markets.