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A leading company in strategic insights is seeking an Insights Analyst to enhance fan engagement through innovative data analysis. This junior to mid-level role requires a blend of technical analytics, communication skills, and project management to drive actionable insights that inform marketing strategies. Candidates should have a strong background in data visualization and high-level scripting languages, alongside a passion for sports and analytics.
1 day ago Be among the first 25 applicants
Fan Experience Analytics and Insights is central to City Football Marketing’s global growth plan. Building fan loyalty, growth and monetisation across all territories through understanding of their behaviours and needs.
You will leverage industry leading cloud-based data platform (built in house) that allows to benefit from the current state-of-the-art technology such as machine learning, AI or big data to analyse fan behavioural data.
You must be highly analytical, personable, communicative and motivated to deliver actionable insights through data, with experience in managing projects through to completion. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence marketing strategies.
Role Specific Accountabilities
1
Proactively work with different teams to identify data solutions we can develop to support the business, creating project plans
2
Independently complete analytical projects, starting from the internal client’s brief to the presentation of the learnings
3
Build data models to improve personalisation, engagement and monetisation across our digital portfolio: email, website, app, digital ads and social media
4
Support more junior roles in project development and delivery
5
Act as Scrum Master in Agile set-up to ensure efficient team development of data
Essential
Role specific knowledge, skills and experience:
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