Data Activation Lead: Personalisation & MarTech Strategy

Hargreaves Lansdown; Bristol; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Discretionary annual bonus

25 days holiday + bank holidays + Xmas

Hybrid working

Pension scheme up to 11%

Private medical insurance

Wellbeing support

Job summary

Hargreaves Lansdown is seeking a Data Activation Lead to drive client experiences and commercial value through our MarTech stack. You will lead the Data Activation team, shaping data-enabled activation across client contact channels and external agencies.

Role requires strong MarTech expertise, leadership of multidisciplinary teams, and governance of data products from ingestion to activation, in a regulated environment. Bristol-based, full-time with hybrid working.

Qualifications

• MarTech activation and cross-channel leadership in a regulated environment.
• Proven ability to build and lead a multidisciplinary Data/MarTech team.
• Experience owning data products, models, and pipelines for activation.
• Strong stakeholder influence across marketing, product, engineering and risk.
• Comfort with cloud analytics platforms and scalable data architectures.
• Privacy by Design and GDPR/PECR considerations in campaigns.

Responsibilities

• Deliver strategic Martech frameworks and plans aligned with HL priorities.
• Own data pipelines in the Cloud Data Warehouse for activation use.
• Identify new data use cases to improve client and commercial outcomes.
• Ensure Martech solutions meet architectural, compliance, and security patterns.
• Lead and coach the Data Activation team.
• Prioritize backlog to align with commercial and client use cases.

Skills

MarTech

Team Leadership

Data Architecture

Stakeholder Management

Cloud Data Analytics Platforms

Consent & GDPR

Solution Integration / Architecture

Management

Digital Media & Marketing

Tools

Segment

Braze

Snowflake

AWS

Job description

Hargreaves Lansdown is seeking a Data Activation Lead to drive client experiences and commercial value through our MarTech stack. You will lead the Data Activation team, shaping data-enabled activation across client contact channels and external agencies.

Role requires strong MarTech expertise, leadership of multidisciplinary teams, and governance of data products from ingestion to activation, in a regulated environment. Bristol-based, full-time with hybrid working.