Data Activation Lead

Hargreaves Lansdown; Bristol; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Discretionary annual bonus

25 days holiday + bank holidays + Xmas

Hybrid working

Pension scheme up to 11%

Private medical insurance

Wellbeing support

Job summary

Hargreaves Lansdown is seeking a Data Activation Lead to drive client experiences and commercial value through our MarTech stack. You will lead the Data Activation team, shaping data-enabled activation across client contact channels and external agencies.

Role requires strong MarTech expertise, leadership of multidisciplinary teams, and governance of data products from ingestion to activation, in a regulated environment. Bristol-based, full-time with hybrid working.

Qualifications

• MarTech activation and cross-channel leadership in a regulated environment.
• Proven ability to build and lead a multidisciplinary Data/MarTech team.
• Experience owning data products, models, and pipelines for activation.
• Strong stakeholder influence across marketing, product, engineering and risk.
• Comfort with cloud analytics platforms and scalable data architectures.
• Privacy by Design and GDPR/PECR considerations in campaigns.

Responsibilities

• Deliver strategic Martech frameworks and plans aligned with HL priorities.
• Own data pipelines in the Cloud Data Warehouse for activation use.
• Identify new data use cases to improve client and commercial outcomes.
• Ensure Martech solutions meet architectural, compliance, and security patterns.
• Lead and coach the Data Activation team.
• Prioritize backlog to align with commercial and client use cases.

Skills

MarTech

Team Leadership

Data Architecture

Stakeholder Management

Cloud Data Analytics Platforms

Consent & GDPR

Solution Integration / Architecture

Management

Digital Media & Marketing

Tools

Segment

Braze

Snowflake

AWS

Job description

This role drives the use of Data to step change our client experiences and commercial value, liaising with our journey tribes and the wider Data and Digital areas to deliver client and colleague solutions through our MarTech stack. This includes new avenues for personalisation, channels, and integration, to deliver on Hargreaves Lansdown's ambitious plans to help the UK Grow Wealth with Confidence. The role will lead and develop the Data Activation team, helping them to identify and accelerate business value across our client contact channels and the internal tribes and external agencies that activate across them, will act as a leader in the Data Activation & Digital Analytics Tribe and the broader Data & Insight directorate. The role will also keep on top of developments in the industry and the MarTech technology ecosystem, helping to plan our matrix of technology providers for new use cases, especially around AI, and will work closely with Privacy and Risk to understand how we can and cannot use our data to reach our clients. What you will be doing

• Delivers frameworks and plans for Strategic HL priorities on Martech, including Personalisation, Tiering, Targeted Support.
• Owns the data pipelines for Engagement Activation in our Cloud Data Warehouse for use in activation.
• Identifies new use cases for our data to improve client and commercial outcomes through our Martech stack.
• Ensures our Martech solutions fit our architectural, compliance, and security patterns.
• Team management and coaching for Data Activation team.
• Prioritises backlog for Data Activation to ensure alignment with commercial and client use cases along with data and technical availability.
• Acts as a front door and liaison for the business.

About you

• MarTech - Has led cross-channel activation using an Enterprise MarTech stack to drive better commercial outcomes, ideally using Segment or similar, an Engagement Platform (e.g. Braze), and Snowflake, and ideally within a regulated industry, and can evidence uplifts in performance from their work, has developed innovative approaches to deal with personalisation, prioritisation, and engagement.
• Team Leadership - Has built and led a multidisciplinary Data team (e.g., CDP/MarTech, digital marketers, analysts), set vision and OKRs, coached capability, and can evidence improved performance, team engagement, and career progression.
• Data Architecture - Has owned requirements for activation-ready customer and event data products, models and pipelines.
• Stakeholder Management - Has influenced and aligned journey tribes, Marketing, Product, Engineering, Privacy and Risk (and external agencies) to a single value-led roadmap, and can evidence decisions landed, trade-offs managed, and OKRs delivered.
• Cloud Data Analytics Platforms (e.g., AWS/GCP) - Comfortable working in Cloud infrastructure to perform complex analysis and to underpin activation stack while retaining efficiency and best practice patterns.
• Consent & GDPR - Has championed Privacy by Design across consent capture, preference management, suppression and PECR-compliant communications in a regulated environment (GDPR/UK PECR/FCA), and understands their implications in campaign and data design.
• Solution Integration / Architecture - Understands architectural principles for integrating first and third party systems for meeting business requirements, including security, infrastructure, supplier capability mapping etc.
• Management - Has managed budgets, vendors, and operating rhythm for Data Activation/Martech, set governance and risk controls, and can evidence on-budget delivery, vendor performance to SLAs, and a predictable planning cadence across competing demand.
• Digital Media & Marketing - Has connected first-party data to paid and owned channels (e.g. conversion APIs, server-side tagging, audience sync etc) with aligned eligibility /frequency /messaging, and can evidence higher match rates, improved CAC/ROI and deliverability.

Interview process

The interview process for this role is two stages including technical competency-based questions and a scenario task.

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments. To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

This role is based in Bristol head office, BS1 5HL. This role is permanent, full time, 37.5 hours per week, Monday to Friday. We have returned to the office 2 days a week.,

• Discretionary annual bonus and annual pay review
• 25 days holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance
• Health care cash plans - including optical, dental, and outpatient care
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year
• dependant on role level
• only available to select during our annual benefits window, in November each year