Data Activation Lead

hargreaveslansdown; Bristol; On-site; GBP 80,000 - 110,000; Full time

Job summary

Hargreaves Lansdown is seeking a Data Activation Lead to drive use of data across client channels and MarTech. You will lead the Data Activation team, shaping strategy, partnerships, and delivery across AI-enabled personalisation, engagement and analytics.

You will collaborate with Privacy and Risk, and ensure compliance while accelerating business value. The role is based at our Bristol head office, full-time, 37.5 hours per week, with ongoing collaboration across tribes and external partners

Qualifications

• Leadership of a multidisciplinary Data/MarTech team with vision and OKRs.
• Experience in activation-ready data products, models and pipelines.
• Evidence of cross-channel activation improving commercial outcomes.

Responsibilities

• Delivers frameworks and plans for strategic MarTech priorities including Personalisation.
• Owns data pipelines for Engagement Activation in the Cloud Data Warehouse.
• Identifies new data use cases to improve client and commercial outcomes.
• Ensures Martech solutions align with architecture, compliance and security.
• Team management and coaching for Data Activation.
• Prioritises backlog to align with commercial and client use cases.
• Acts as front door and liaison for the business.

Skills

MarTech leadership

Team leadership

Data architecture

Stakeholder management

Cloud data analytics

Privacy & GDPR

Solution integration

Vendor management

Digital marketing

Tools

Segment

Braze

Snowflake

Job description

Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, we'd love to hear from you!

About the role

This role drives the use of Data to step change our client experiences and commercial value, liaising with our journey tribes and the wider Data and Digital areas to deliver client and colleague solutions through our MarTech stack. This includes new avenues for personalisation, channels, and integration, to deliver on Hargreaves Lansdown's ambitious plans to help the UK Grow Wealth with Confidence.

The role will lead and develop the Data Activation team, helping them to identify and accelerate business value across our client contact channels and the internal tribes and external agencies that activate across them, will act as a leader in the Data Activation & Digital Analytics Tribe and the broader Data & Insight directorate.

The role will also keep on top of developments in the industry and the MarTech technology ecosystem, helping to plan our matrix of technology providers for new use cases, especially around AI, and will work closely with Privacy and Risk to understand how we can and cannot use our data to reach our clients.

What you will be doing

• Delivers frameworks and plans for Strategic HL priorities on Martech, including Personalisation, Tiering, Targeted Support.
• Owns the data pipelines for Engagement Activation in our Cloud Data Warehouse for use in activation.
• Identifies new use cases for our data to improve client and commercial outcomes through our Martech stack.
• Ensures our Martech solutions fit our architectural, compliance, and security patterns.
• Team management and coaching for Data Activation team.
• Prioritises backlog for Data Activation to ensure alignment with commercial and client use cases along with data and technical availability.
• Acts as a front door and liaison for the business.

About you

• MarTech - Has led cross-channel activation using an Enterprise MarTech stack to drive better commercial outcomes, ideally using Segment or similar, an Engagement Platform (e.g. Braze), and Snowflake, and ideally within a regulated industry, and can evidence uplifts in performance from their work, has developed innovative approaches to deal with personalisation, prioritisation, and engagement.
• Team Leadership - Has built and led a multidisciplinary Data team (e.g., CDP/MarTech, digital marketers, analysts), set vision and OKRs, coached capability, and can evidence improved performance, team engagement, and career progression.
• Data Architecture - Has owned requirements for activation-ready customer and event data products, models and pipelines.
• Stakeholder Management - Has influenced and aligned journey tribes, Marketing, Product, Engineering, Privacy and Risk (and external agencies) to a single value-led roadmap, and can evidence decisions landed, trade-offs managed, and OKRs delivered.
• Cloud Data Analytics Platforms (e.g., AWS/GCP) - Comfortable working in Cloud infrastructure to perform complex analysis and to underpin activation stack while retaining efficiency and best practice patterns.
• Consent & GDPR - Has championed Privacy by Design across consent capture, preference management, suppression and PECR-compliant communications in a regulated environment (GDPR/UK PECR/FCA), and understands their implications in campaign and data design.
• Solution Integration / Architecture - Understands architectural principles for integrating first and third party systems for meeting business requirements, including security, infrastructure, supplier capability mapping etc.
• Management - Has managed budgets, vendors, and operating rhythm for Data Activation/Martech, set governance and risk controls, and can evidence on-budget delivery, vendor performance to SLAs, and a predictable planning cadence across competing demand.
• Digital Media & Marketing - Has connected first-party data to paid and owned channels (e.g. conversion APIs, server-side tagging, audience sync etc) with aligned eligibility /frequency /messaging, and can evidence higher match rates, improved CAC/ROI and deliverability.

Interview process

The interview process for this role is two stages including technical competency-based questions and a scenario task.

Working Schedule

This role is based in Bristol head office, BS1 5HL. This role is permanent, full time, 37.5 hours per week, Monday to Friday. We have returned to the office 2 days a week.

Why us?

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.

To achieve our missi