Data Activation Lead: Personalisation & MarTech Strategy

Hargreaves Lansdown; West of England; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Discretionary bonus

Hybrid working

Pension scheme

Job summary

Hargreaves Lansdown is seeking a senior Data Activation leader to drive client experiences and commercial value through our MarTech stack. You will lead the Data Activation team, shape activation-enabled data products, and collaborate with Privacy and Risk to ensure compliant use of data.

You will work across journey tribes, Marketing, Product and Engineering to deliver value through Segment, Braze, Snowflake and cloud platforms in a regulated environment.

Qualifications

• Experience leading MarTech activation to drive commercial outcomes.
• Led multidisciplinary data teams with vision, OKRs and coaching.
• Defined activation-ready data models, pipelines and events.
• Influenced roadmaps across Marketing, Product and Engineering.

Responsibilities

• Delivers frameworks and plans for Martech priorities.
• Owns data pipelines for Engagement Activation in the cloud warehouse.
• Identifies new data use cases to improve client and commercial outcomes.
• Ensures Martech solutions meet architecture, compliance and security.
• Team management and coaching for Data Activation.
• Prioritises backlog to align with commercial and client use cases.
• Acts as front door and liaison for the business.

Skills

MarTech leadership

Data Activation leadership

Cross-channel activation

Stakeholder management

Cloud data analytics

Privacy by Design / GDPR

Architectural data requirements

Tools

Segment

Braze

Snowflake

AWS/GCP

Job description

Hargreaves Lansdown is seeking a senior Data Activation leader to drive client experiences and commercial value through our MarTech stack. You will lead the Data Activation team, shape activation-enabled data products, and collaborate with Privacy and Risk to ensure compliant use of data.

You will work across journey tribes, Marketing, Product and Engineering to deliver value through Segment, Braze, Snowflake and cloud platforms in a regulated environment.