Data Activation Lead — Personalisation & MarTech Leader

hargreaveslansdown; Bristol; On-site; GBP 80,000 - 110,000; Full time

Job summary

Hargreaves Lansdown is seeking a Data Activation Lead to drive use of data across client channels and MarTech. You will lead the Data Activation team, shaping strategy, partnerships, and delivery across AI-enabled personalisation, engagement and analytics.

You will collaborate with Privacy and Risk, and ensure compliance while accelerating business value. The role is based at our Bristol head office, full-time, 37.5 hours per week, with ongoing collaboration across tribes and external partners

Qualifications

• Leadership of a multidisciplinary Data/MarTech team with vision and OKRs.
• Experience in activation-ready data products, models and pipelines.
• Evidence of cross-channel activation improving commercial outcomes.

Responsibilities

• Delivers frameworks and plans for strategic MarTech priorities including Personalisation.
• Owns data pipelines for Engagement Activation in the Cloud Data Warehouse.
• Identifies new data use cases to improve client and commercial outcomes.
• Ensures Martech solutions align with architecture, compliance and security.
• Team management and coaching for Data Activation.
• Prioritises backlog to align with commercial and client use cases.
• Acts as front door and liaison for the business.

Skills

MarTech leadership

Team leadership

Data architecture

Stakeholder management

Cloud data analytics

Privacy & GDPR

Solution integration

Vendor management

Digital marketing

Tools

Segment

Braze

Snowflake

Job description

Hargreaves Lansdown is seeking a Data Activation Lead to drive use of data across client channels and MarTech. You will lead the Data Activation team, shaping strategy, partnerships, and delivery across AI-enabled personalisation, engagement and analytics.

You will collaborate with Privacy and Risk, and ensure compliance while accelerating business value. The role is based at our Bristol head office, full-time, 37.5 hours per week, with ongoing collaboration across tribes and external partners