DACH Integrated Marketing Lead

Plaud Inc.; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Top-spec laptops

High-performance workstations

Team offsites

Job summary

Plaud Inc. is seeking a senior marketing professional to localize and execute end-to-end campaigns for the DACH region.

You will translate global brand direction into market-specific plans, manage agencies, and coordinate cross-functional teams to ensure cohesive messaging across touchpoints. You will own regional budgets, analyze ROI, and contribute to the expansion of Plaud’s AI productivity tools, collaborating with internal and external partners to drive growth in Germany, Austria, and

Qualifications

• 5+ years in brand or integrated marketing with end-to-end responsibility.
• Translate global brand platforms into DACH-specific campaigns with tailored messaging.
• Proven success in agency partnerships across creative and media.
• Strong budget ownership with ROI-driven decisions.
• Knowledge of DACH media and retail landscape, incl. Amazon.de.
• Native-level German and professional English proficiency.
• Analytical mindset with ability to interpret campaign ROI and business impact.

Responsibilities

• Localization and execution of integrated marketing campaigns across PR, influencer marketing, paid media, offline media, and multiple channels in DACH.
• Collaborate with Global IMC teams to translate brand direction into market-specific plans.
• Brief and manage local creative, media, and PR agencies to ensure timely delivery.
• Coordinate cross-functional partners to maintain consistent messaging and timelines.
• Navigate and activate marketing strategies for DACH retail, including consumer electronics retail and Amazon.de.
• Own regional marketing budget; track performance and translate data into insights to optimize ROI.

Skills

Brand marketing

Full-funnel campaigns

Budget ownership

German language

English proficiency

Agency management

Job description

Plaud Inc. is seeking a senior marketing professional to localize and execute end-to-end campaigns for the DACH region.

You will translate global brand direction into market-specific plans, manage agencies, and coordinate cross-functional teams to ensure cohesive messaging across touchpoints. You will own regional budgets, analyze ROI, and contribute to the expansion of Plaud’s AI productivity tools, collaborating with internal and external partners to drive growth in Germany, Austria, and