D2C Marketing Lead: Scale to £20m+ (Hybrid London)

Aspire; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and benefits

Job summary

We Are Aspire Ltd in London is seeking a Head of Marketing to scale a £10m D2C brand to £20m and beyond. This senior role will own the marketing strategy, budget, brand, acquisition, lifecycle and team.

The ideal candidate has previously scaled a D2C brand, is entrepreneurial, commercially minded and hands-on, with the ability to influence founders and collaborate with Product, Tech and Design to build a scalable marketing engine.

Qualifications

• Experience leading marketing for a D2C brand, with track record of growth.
• Strong numeracy and data-driven decision making.
• Entrepreneurial, commercially minded and hands-on.

Responsibilities

• Take the business from £10m to £20m+ through smart marketing.
• Own a significant marketing budget and drive acquisition, conversion and retention.
• Lead channel mix across Meta, Google, TV, OOH, influencers, and partnerships.
• Use CAC, LTV, payback, retention, and cohorts to inform decisions.
• Build greater brand awareness and relevance with a millennial female audience.
• Lead and develop the marketing team and work with founders, Product, Tech and Design.
• Build the marketing engine required for the next stage of scale.

Skills

D2C marketing

Growth marketing

Brand strategy

Performance marketing

Team leadership

Budget management

Job description

We Are Aspire Ltd in London is seeking a Head of Marketing to scale a £10m D2C brand to £20m and beyond. This senior role will own the marketing strategy, budget, brand, acquisition, lifecycle and team.

The ideal candidate has previously scaled a D2C brand, is entrepreneurial, commercially minded and hands-on, with the ability to influence founders and collaborate with Product, Tech and Design to build a scalable marketing engine.