Chief Marketing Officer

JD&Co; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

JD&Co is seeking a Chief Marketing Officer to lead its growth as a D2C consumer brand in London. You’ll shape the brand, craft campaigns, and drive commercial performance across channels in a hybrid setup.

You will own growth, acquisition, retention, and LTV, partnering with founders and leaders to deliver measurable business impact. This is a rare leadership role at a fast-moving, ambitious challenger brand.

Qualifications

• Proven track record of building distinctive consumer brands.
• Strong understanding of D2C growth levers and performance metrics.
• Experience leading fast-paced, growth-stage marketing teams.

Responsibilities

• Lead overall brand and marketing strategy to build awareness and loyalty.
• Develop standout campaigns that cut through in a competitive market.
• Own marketing budgets, KPIs, and measurement to ensure ROI.

Skills

Brand building

Commercial acumen

Digital marketing

Team leadership

Job description

Chief Marketing Officer – D2C Consumer Brand

Location: London (Hybrid)

JD&Co is partnering with an ambitious, fast-growing D2C consumer business looking to appoint a Chief Marketing Officer to lead its next phase of growth.

With strong foundations in place and exciting plans for the future, the business is looking for a commercially minded, creative marketing leader who can build brand awareness, accelerate customer acquisition and drive sustainable growth.

This is an opportunity to play a pivotal role in shaping the future of a challenger brand in a competitive and fast-moving market.

THE ROLE

We're looking for a CMO who knows how to build brands that stand out and marketing strategies that deliver results.

You'll lead the overall marketing agenda, combining bold, creative brand-building with a sharp focus on commercial performance. From developing standout campaigns to optimising customer acquisition and retention, you'll know how to turn brand momentum into measurable business success.

Working closely with the leadership team, you'll help shape the direction of the business, identify new opportunities and build a marketing function fit for the next stage of growth.

RESPONSIBILITIES

Brand & Strategy

• Lead the overall brand and marketing strategy, building awareness, relevance and consumer loyalty.
• Develop distinctive, impactful campaigns that cut through in a competitive market.
• Ensure a consistent and compelling brand experience across all channels and customer touchpoints.

Growth & Commercial Performance

• Take ownership of marketing-led growth, driving customer acquisition, retention and lifetime value.
• Balance long-term brand building with short-term performance and revenue generation.
• Own marketing budgets, KPIs and performance measurement, ensuring investment delivers results.
• Identify opportunities to scale efficiently and unlock new routes to growth.
• Oversee digital marketing, paid media, CRM and lifecycle marketing.
• Use customer insights and data to inform decisions and optimise marketing effectiveness.
• Drive a test-and-learn approach to improve conversion, engagement and customer loyalty.
• Build strong customer relationships that encourage advocacy and repeat purchase.
• Lead, develop and inspire a high-performing marketing team and external partners.
• Work closely with founders and senior leadership to shape business strategy.
• Build strong relationships across commercial, product and operational teams.
• Bring clarity, pace and accountability to the marketing function.

ABOUT YOU

• A proven brand builder. You have a track record of creating distinctive consumer brands and delivering marketing that makes an impact.
• Commercially sharp. You understand the levers that drive D2C growth and can balance creativity with performance.
• Digitally fluent. You're confident across performance marketing, customer acquisition, CRM and retention, with a strong understanding of metrics including CAC, LTV and ROI.
• Comfortable in a growth environment. You thrive in ambitious, entrepreneurial businesses where priorities evolve and pace matters.
• A strategic thinker and hands-on leader. You’re equally comfortable setting direction and getting involved in delivery.
• A strong collaborator. You can influence at senior level, build great teams and work effectively with founders and stakeholders.

This is an exciting opportunity to join a growing consumer business at a pivotal stage, with the chance to make a genuine impact on its future.

Location: London (Hybrid)

This is a targeted search. While we welcome applications, we may not be able to respond to everyone individually.

JD&Co is passionate about championing diversity and challenging unconscious bias. Every application is reviewed with care.

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