Senior CRM Strategy & Personalisation Leader

Currys-; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Holiday benefits

Private medical insurance

Life Assurance

Discretionary bonus

Hybrid working

Job summary

iD Mobile, part of Currys PLC, is seeking a Senior CRM Strategy & Personalisation Manager in London. Hybrid role leading the CRM strategy to move to data-led, automated personalisation across channels, shaping who we talk to, when, and how.

You will drive segmentation, targeting, and channel strategy to improve retention and long-term value. You will oversee data-driven campaigns, define personalisation roadmaps, and partner with the Head of CRM to align with commercial goals.

Qualifications

• Experience defining and automating customer segmentation and audience strategy.
• Strong multi-channel contact strategy and planning skills.
• Knowledge of GDPR and PECR compliance.
• Hands-on experience with Hightouch and Salesforce Marketing Cloud.
• Ability to translate data and analytics into clear targeting decisions.
• Commercial acumen with profitability and incrementality focus.
• Proven ability to influence cross-functional teams at a senior level.

Responsibilities

• Define and lead CRM strategy across the customer lifecycle to drive engagement, retention, and margin.
• Own data-driven customer targeting and segmentation.
• Shape contact strategy, channel mix, and hierarchy for well-sequenced communications.
• Evaluate and implement new channels such as RCS and WhatsApp.
• Deliver a personalisation roadmap using Hightouch, Movable Ink, and Salesforce Marketing Cloud.
• Turn guardrails into audience, offer, and contact decisions.
• Own outbound calling lists aligned to CRM activity.
• Line-manage the Insight and Data Planning Manager and foster a test-and-learn culture.
• Lead CRM technology evolution including automation and AI-driven decisioning.
• Present CRM strategy and performance to senior leadership.

Skills

Segmentation strategy

Multi-channel planning

GDPR/PECR knowledge

Hightouch / Salesforce Marketing Cloud

Data-driven decisioning

Commercial acumen

Influencing senior stakeholders

Mobile / telecoms background

Education

Business or Marketing degree

Tools

Hightouch

Salesforce Marketing Cloud

Job description

iD Mobile, part of Currys PLC, is seeking a Senior CRM Strategy & Personalisation Manager in London. Hybrid role leading the CRM strategy to move to data-led, automated personalisation across channels, shaping who we talk to, when, and how.

You will drive segmentation, targeting, and channel strategy to improve retention and long-term value. You will oversee data-driven campaigns, define personalisation roadmaps, and partner with the Head of CRM to align with commercial goals.