Customer Relationship Management Specialist

MVF

Greater London

On-site

GBP 40,000 - 60,000

Full time

14 days+

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Benefits offered by this job

Flexible hours

25 days paid holiday

Life Assurance

Health, dental, and vision coverage

Defined Contribution Pension

Wellbeing and mental health programme

Free breakfast in the office

2 charity days a year

Job summary

A leading company in Greater London is seeking a Customer Relationship Management Specialist to drive customer engagement and enhance campaign performance. This role blends strategy, technical expertise, and creativity in a collaborative environment. Responsibilities include leading CRM initiatives, managing projects, and contributing to cross-functional efforts. The company offers flexible hours, generous holiday benefits, and a supportive work culture.

Qualifications

Lead strategic CRM initiatives to enhance campaign performance.
Manage major CRM projects with strong stakeholder collaboration.

Responsibilities

Own key CRM workstreams impacting commercial performance.
Set high standards across content, copywriting, and strategy.

Skills

Customer Engagement

Data-driven Strategies

Leadership

Job description

Customer Relationship Management Specialist

Join to apply for the Customer Relationship Management Specialist role at MVF

Customer Relationship Management Specialist

Join to apply for the Customer Relationship Management Specialist role at MVF

Our Customer Engagement & CRM team is a talented group of marketers delivering millions of post-sign-up communications via Email, SMS, and more. We focus on driving customer lifetime value, creating meaningful contact moments, and solving problems with data-driven strategies. It's a collaborative, innovative, and customer-centric environment.

What we're offering you:

Flexible hours and summer hours
Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
Closed for Christmas holidays
Work from anywhere for 2 weeks a year
Life Assurance and Income Protection to protect your loved ones
Benefits allowance for health, dental, and vision coverage
Defined Contribution Pension and Salary Sacrifice Scheme
Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
Family Forward support for our MVF parents and their mini-mes
Free breakfast when in the office
2 charity days a year

The Role

As a CRM Specialist, you’ll lead strategic CRM initiatives that enhance campaign performance, elevate creative output, and drive long-term value for MVF and our customers. This role blends commercial strategy, technical expertise, and creative execution - ideal for someone deeply passionate about customer engagement.

Responsibilities

Lead and own key CRM workstreams within the Customer Engagement roadmap, with direct impact on commercial performance.
Set high standards across content, copywriting, experimentation, and strategy.
Manage major CRM projects from planning to delivery, with strong stakeholder collaboration.
Contribute to cross-functional initiatives and consult on high-value market audits.
Support continuous improvement through innovation, mentoring, and external learning.
Optional: Line management responsibilities and involvement in CRM Academy training.

What Success Looks Like

Commercial KPIs improve, including customer lifetime value and campaign GP.
Strategic initiatives are delivered effectively, with high project scores (>3.3).
You are recognised as a thought leader within CRM - internally and externally.
CRM content, strategy, and delivery continually raise the bar across the function.
You consistently demonstrate leadership, collaboration, and values-led impact.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Technology, Information and Internet, Marketing Services, and Advertising Services

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