Customer Relationship Management Manager

JR United Kingdom; Watford; On-site; GBP 45,000 - 70,000; Full time

Job summary

A fast-scaling organization is looking for a Technical CRM Automation Manager to enhance their lifecycle communications. The role requires substantial Braze expertise to manage automated campaigns and analyze performance metrics, contributing to a collaborative and data-driven CRM team.

Qualifications

• Proven experience in CRM automation or lifecycle marketing.
• Deep, hands-on knowledge of Braze is essential.
• Experience with event-based triggers and APIs.

Responsibilities

• Own automated journeys and campaign execution in Braze.
• Use custom events and segmentation for personalized communications.
• Manage Braze integrations and API connections.

Skills

CRM automation

Lifecycle marketing

Braze

API connections

Job description

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Customer Relationship Management Manager, watford, hertfordshire

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Client:

Location:

watford, hertfordshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

? Technical CRM Automation Manager (Braze)

I'm currently working with a fast-scaling organisation that’s looking to bring on a Technical CRM Automation Manager to join their growing CRM team. This is a fantastic opportunity for someone with deep Braze experience to take ownership of automation and campaign execution across multiple channels.

The CRM Function

You'll be part of a ~6-person CRM team, reporting to the Head of CRM, with a focus on lifecycle communications. The culture is collaborative, hands-on, and very data-led.

The Role

This role is ideal for someone who enjoys getting into the technical detail of lifecycle automation and working with Braze’s full suite of tools. Key responsibilities include:

• Owning automated journeys and campaign execution in Braze across email, push, and in-app
• Using custom events, segmentation, Liquid logic, and multi-channel triggers to personalise communications
• Managing Braze integrations and API connections
• Maintaining modular email content blocks for wider CRM team use
• Tracking and analysing performance metrics (engagement, conversions, A/B testing)

What They’re Looking For

• Strong experience in CRM automation or lifecycle marketing
• Deep, hands-on knowledge of Braze (essential)
• Experience working with event-based triggers and APIs

How to Apply

Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.