Customer Marketing Strategy Controller - 12 Month Secondment

Carlsberg Group; Hemel Hempstead; Híbrido; GBP 55.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Access to a range of high street disc

Descripción de la vacante

Carlsberg Marston’s Brewing Company is seeking a Customer Marketing Strategy Controller (On Trade) to translate above-the-line campaigns into below-the-line activity for the On Trade subchannel. The role is hybrid based in Hemel with a 12‑month fixed-term appointment.

You will own the activation strategy, collaborate with brand teams and agencies, manage cross-functional activation delivery, and drive post-evaluation tools to improve BTL effectiveness.

Formación

• Experience within an FMCG business, within beer or soft drinks
• Clear, effective communication skills with the ability to build alignment
• Ability to act on feedback and continue to work at pace with frequent changes
• Commercial and financial understanding
• Ability to develop and present compelling content
• Stakeholder relationship building, internally and externally

Responsabilidades

• Ownership of the On Trade Activation strategy & relevant strategic toolkits.
• Strengthen BTL effectiveness through ownership of post evaluation tools.
• Work with brands to translate their ATL campaigns and objectives into commercially sound BTL sub channel level campaigns & activity plans.
• Manage and deliver cross functional (subchannel & brands) on trade activations, implementation and key measurements/ progress, working alongside other members of the Customer Marketing team.
• Act as the primary point of contact for BTL consulting with the brand marketing team, covering toolkits and KV development.

Descripción del empleo

Entity / company: Carlsberg Marston’s Brewing Company

Customer Marketing Strategy Controller - 12 Month Secondment

Job Title: Customer Marketing Strategy Controller (On Trade)

Location: Hybrid – Hemel

Job Length: FTC 12 Months – Full Time

Competitive Salary with extensive benefits :

• Monthly product allowance – alcoholic & non-alcoholic options available


• Private Medical options


• Life Assurance


• Company bonus scheme


• Access to 24/7 GP services


• Enhanced pension contribution


• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, poppi, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role

As Customer Marketing Strategy Controller (On Trade), you will work closely with the Brands Marketing teams and strategic agency partners to translate above the line (ATL) campaigns and brand objectives into commercially sound below the line (BTL) campaigns and activities at the On Trade subchannel level for the Customer Marketing team to plan and execute at Customer ready level.

Role Responsibilities

• Ownership of the On Trade Activation strategy & relevant strategic toolkits.


• Strengthen BTL effectiveness through ownership of post evaluation tools.


• Work with brands to translate their ATL campaigns and objectives into commercially sound BTL sub channel level campaigns & activity plans.


• Manage and deliver cross functional (subchannel & brands) on trade activations, implementation and key measurements/ progress, working alongside other members of the Customer Marketing team.


• Act as the primary point of contact for BTL consulting with the brand marketing team, covering toolkits and KV development.

Experience and Key Attributes

• Previous experience within an FMCG business, within beer or soft drinks


• Clear, effective communication skills with the ability to build alignment


• Ability to act on feedback and continue to work at pace with frequent changes


• Commercial and financial understanding


• Ability to develop and present compelling content


• Stakeholder relationship building, internally and externally

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.