Brand Manager - Brooklyn (12 Month FTC)

Carlsberg Group; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Monthly product allowance

Private medical

Life assurance

Company bonus

24/7 GP access

Enhanced pension

Generous annual leave

Discounts

Job summary

Carlsberg Britvic is seeking a Brand Manager for Brooklyn, based in Hemel Hempstead with hybrid working. You will deliver the UK growth plan, drive activations, and manage partnerships across on- and off-trade channels.

Lead a brand team and coordinate with commercial units to maximise distribution and visibility. The role requires FMCG brand experience, strong collaboration, and a track record of successful campaigns and sponsorships.

Qualifications

• Brand management experience in FMCG/beverages or consumer-led categories.
• Strong commercial acumen with budgets and performance evaluation.
• Proven ability to execute activations, sponsorships, launches or campaigns.

Responsibilities

• Deliver the annual Brooklyn brand plan and activate growth.
• Manage an Assistant Brand Manager and develop capability.
• Lead innovation launches and integrated marketing campaigns.
• Own flagship partnerships and experiences, including Glastonbury sponsorship.
• Partner with commercial teams to grow distribution and brand visibility.
• Create compelling customer materials to deepen brand advocacy.
• Lead packaging and design projects from concept to launch.
• Manage budgets and agency partnerships for ROI.
• Develop brand assets and activations for all channels.
• Collaborate with global and local stakeholders to ensure consistent execution.

Skills

Brand management

Commercial acumen

Activation & campaigns

Cross-functional collaboration

Agency management

Project management

Stakeholder management

Communication skills

Resilience

Team leadership

Job description

Location: Hemel Hempstead, GB

Entity / company: Carlsberg Marston’s Brewing Company

Brand Manager - Brooklyn (12 Month FTC)

Job Title: Brand Manager – Brooklyn

Location: Hybrid – Hemel weekly expectation to be on site and other Carlsberg Britvic sites where needed

Job Length: 12 Month FTC – Full Time

Competitive Salary with extensive benefits :

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc. bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, poppi, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role:

We are recruiting for a Brand Manager – Brooklyn, reporting into the Marketing Controller for Craft, Ales & Speciality. This role will take ownership of Brooklyn Brewery's growth in the UK, delivering the annual brand plan through high-quality activation, innovation and brand execution. Working cross-functionally across the business, the role will grow customer engagement, distribution and brand visibility across the On and Off Trade. From launching exciting new products to executing Brooklyn Brewery's flagship activation programme, including its Official Beer Partner of Glastonbury Festival, this role will play a key part in building one of the most culturally relevant and exciting brands in the beer category.

Role Responsibilities:

• Deliver the annual Brooklyn Brewery brand plan, building growth through effective execution and activation.
• Manage an Assistant Brand Manager, developing capability while advocating for the brand across the wider business.
• Manage innovation launches and integrated marketing campaigns across multiple consumer and customer touchpoints.
• Own the delivery of Brooklyn Brewery's flagship partnerships and experiences, including its Official Beer Sponsorship of Glastonbury Festival.
• Partner with commercial teams to grow distribution, visibility and brand performance across the On and Off Trade.
• Create compelling customer-facing materials that deepen brand advocacy and commercial impact.
• Lead innovation, design and packaging projects from concept to launch.
• Manage budgets and agency partnerships to increase effectiveness and return on investment.
• Develop engaging brand assets and activations that enhance brand presence across all channels.
• Collaborate with global and local stakeholders to ensure consistent, high-quality brand execution.

Experience and Key Attributes:

• Brand management experience within FMCG, beverages or a related consumer-led category.
• Solid commercial acumen with experience managing budgets and evaluating performance.
• Demonstrated ability to execute activations, sponsorships, product innovation launches, or integrated marketing campaigns.
• Skilled at aligning and collaborating across cross-functional and matrix teams.
• Experience working with agencies to deliver top-quality creative and activation programmes.
• Project management capabilities, with excellent organisation and attention to detail.
• Ability to translate strategy into effective, consumer-focused execution.
• Effective communicator with skilled stakeholder management and relationship-building skills.
• Resilient, solution-oriented and adaptable, with the ability to thrive in a fast-paced business.
• Experience coaching or developing others.

This is an exciting time to join our business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.