Customer Marketing Manager, UK

Trustpilot; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Customer Marketing Manager to drive customer retention and lifecycle strategies in the UK market. This role is pivotal in shaping marketing investments and narratives, ensuring alignment with global marketing teams. You'll design omni-channel campaigns that enhance customer engagement and optimize conversion rates. If you're passionate about B2B marketing and ready to make a significant impact, this opportunity offers a collaborative environment with rich learning prospects and a competitive compensation package.

Benefits

Flexible working options

Competitive compensation package + bonus

25 days holiday per year

Paid volunteering days

Learning and development opportunities

Pension and life insurance

Health cash plan

Paid parental leave

Season ticket loan

Central office location with amenities

Qualifications

• Proven experience in B2B marketing with a focus on lifecycle strategies.
• Strong commercial mindset with a data-driven approach.

Responsibilities

• Own and deliver a multi-channel customer retention strategy.
• Manage lifecycle marketing programmes to nurture customer relationships.

Skills

B2B Marketing

Lifecycle Marketing

Data Analysis

Campaign Management

Stakeholder Management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Platforms

CRM Systems

Digital Marketing Tools

Job description

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Our vision is to be the universal symbol of trust, bringing consumers and businesses together through reviews. We are well on our way—but there’s still an exciting journey ahead. Join us at the heart of trust.

We are at an exciting stage in Trustpilot’s journey, and we’d love for you to join us as we enter a new phase of growth with a renewed strategic direction. As Customer Marketing Manager, you will play a pivotal role in scaling our customer retention and lifecycle strategies, helping us achieve our ambition to create an independent currency of trust in the UK market.

As a key member of the UK Regional Marketing team, you will be responsible for shaping and managing the marketing investment and customer narrative within the UK market, building brand awareness and driving growth. You will develop strategies that attract customers and generate revenue at scale, working closely with our global Marketing teams to ensure alignment and impact.

Your role will also involve designing and executing omni-channel programmes and campaigns targeted at both customers and prospects, collaborating with our Commercial teams to optimise conversion rates. With a deep understanding of the UK market, you will act as a native representative, providing valuable insights and expertise to inform our approach. Additionally, you will oversee the full marketing mix, ensuring that our strategy aligns with business objectives while maintaining a consistent and compelling brand narrative.

What You’ll Be Doing

• Own and deliver a multi-channel customer retention strategy, with a strong focus on brand positioning, growth, and ROI.
• Manage and optimise the lifecycle marketing programme, nurturing customer relationships across different stages—from onboarding to upsell, renewal, and churn prevention.
• Develop and expand a channel strategy to increase the reach and effectiveness of our retention marketing initiatives, testing and analysing new channels such as events, email, digital, and content.
• Collaborate closely with the local Customer Success team to align on goals and enhance the impact of customer engagement campaigns.
• Partner with marketing teams across Digital, Product, Audience, and Partner Marketing to represent the UK market and develop the value proposition, end-to-end customer experience, and growth levers.
• Take full ownership of campaigns, ensuring they are delivered on time, within budget, and aligned with key performance metrics.
  
  

Who You Are

• Proven experience in a B2B marketing role, with a focus on lifecycle marketing.
• Strong commercial mindset, with the ability to operate in a high-performance environment and continuously drive improvements.
• Experience in building and executing B2B campaigns in a SaaS business, with a track record of delivering strong ROI.
• Data-driven and customer-centric approach, leveraging insights to improve business performance.
• Hands-on experience with marketing automation platforms, CRM systems, and digital marketing tools.
• Proactive and adaptable, capable of working at both strategic and tactical levels.
• Strong stakeholder management skills, with the ability to influence and collaborate effectively across teams and seniority levels.
  
  

What's In It For You

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle to work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
• Independent financial advice and free standard professional mortgage broker advice
  
  

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don't meet all the requirements, we'd still really like to hear from you!

About Us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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