Customer Marketing Manager On-Trade (Maternity Cover)

Brown-Forman Australia Pty. Ltd.; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the spirits industry is seeking a Customer Marketing Manager for maternity cover to maximize brand value and implement customer-specific strategies. This role involves collaboration with sales and marketing teams, managing multiple projects with a focus on customer insights and digital marketing initiatives.

Benefits

Premium employee experience

Equitable pay structures

Range of premium benefits

Qualifications

• Demonstrable understanding of customer insight and experience.
• Ability to develop marketing plans and bespoke activations.
• Experience with digital customer journeys and CRM.

Responsibilities

• Maximise value and commercial impact for brand portfolio.
• Plan and execute customer-specific marketing strategies.
• Collaborate with cross-functional teams to implement activations.

Skills

Project management

Analytical skills

Interpersonal skills

Customer understanding

Communication

Education

Experience in FMCG companies

Job description

Customer Marketing Manager On-Trade (Maternity Cover)

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

As a member of the Customer Marketing team you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers and in addition you will be responsible for implementing the activation strategies for your assigned channels and or group of customers within the UK. The role collaborates with key stakeholders across Sales, Marketing, BBI (Brand and Business insights) and IMC (Integrated Marketing Communications) to implement best in class activation strategies and executions in the assigned group of customers.

The scope of this role also covers customer specific artwork development, shopper focused media planning, onsite activity planning and execution with customers which aligns with a customer retail approach. You will have a solid commercial background and be someone who has demonstrated the ability to combine a strategic approach while managing multiple projects at any given time, as well as being in your comfort zone working seamlessly with cross-functional teams.

The role also covers the delivery of our B2B Loyalty platform, as well as additional digital scope including, digital shelf, online initiatives and dotcom support. This position will be required to travel 30% of the time.

This will be a fixed term contract till May 2026. These are roles that require to be in the office 4 days a week and Fridays working from home. Our office is in Fitzrovia in central London.

What You Can Expect

● Support the delivery of the commercial financial targets versus annual budgets.

● Prioritise key tasks across the assigned channels / group of customers.

● Plan customer specific marketing plans that address the brand portfolio, consumer and customer opportunities in collaboration with colleagues in Brand and Sales

● Contribute to the monthly business planning review, highlighting any opportunities or risks associated with your customer marketing plans.

● Ensure we are maximising the digital opportunity and activations are customer-driven, operationally easy and consumer facing.

● Support in the roll out for the Brown-Forman B2B Loyalty platform, as well as work cross functionally with the sales team to onboard users to create meaningful digital relationships

● Support the Sales team in the management of customer P&L’s through understanding the impact your customer marketing activations have in contributing to driving the B-F UK strategy to ‘Make It A Double’

● Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock value growth.

● Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit.

● Pre & post evaluate outlet activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI. Input activity insight and customer-speciic learnings into the development of annual cycle plans.

● Maintain key customer relationships with Customer Buying and Marketing teams to ensure that brand / shopper activations are meeting customer strategies and challenges.

● Actively and regularly visit the trade including dierent channel concepts, seminars and champion the accounts within your remit. Gain in-depth understanding of the operational challenges experienced on a day-to-day basis.

What You Bring to the Table

● Demonstrable Customer understanding and insight experience

● Demonstrate the ability to develop tenders, annual plans and bespoke activations within a Customer Marketing role.

● Demonstrate an understanding of the digital customer journey and knowledge of how CRM can improve the effectiveness of Customer Marketing

● Project management, including budget and matrix team resource planning.

● Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.

● Excellent presentation and communication skills.

● Self-starter, with proven ability to identify issues and projects, plan and prioritise.

● Demonstrate an ability to organise and manage multiple projects to completion by speciic deadlines.

● Collaborative team player

What Makes You Unique

● Good interpersonal skills; able to maintain eective working relationships with all levels of internal and external contacts and with diverse cultures.

● Prior experience in FMCG companies.

● A clear understanding of the path to purchase and sales funnel

● Good analytical skills, commercially savvy and solution focused to solving problems

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.