Marketing Manager - On Trade, FUNKIN Cocktails

AG Barr; Camden Town; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

AG Barr is looking for a Marketing Manager for FUNKIN Cocktails to drive brand marketing and advocacy initiatives in the on-trade sector. The role involves strategic brand management and collaboration with various teams to enhance brand visibility and value in the hospitality industry. Ideal candidates will have experience in running large marketing campaigns and possess deep insights into consumer behavior.

Benefits

Uncapped bonus linked to business performance

34 days holiday

Flexible holiday trading

Healthcare Cash Plan

Staff sales discount

Free AG Barr products during working hours

Ongoing professional development opportunities

Qualifications

• Minimum 2 years in brand management or brand activation.
• Experience in on-trade necessary.

Responsibilities

• Lead the development of strategic brand marketing initiatives.
• Manage brand planning for FUNKIN Professional portfolio.
• Oversee bartender advocacy campaigns and hospitality initiatives.

Skills

Brand Management

On-trade Advocacy

B2B Marketing

Campaign Management

Trend Analysis

Analytical Skills

Education

Degree in Marketing, Business, or related field

Job description

Job Title:Marketing Manager - On Trade - FUNKIN Cocktails

Location:London (Internal candidates please contact HM it another hub location)

Contract and working pattern:Permanent, Full Time, Hybrid (2 days at home)

Hiring Manager: Ash Birch-Ruffell

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

As a Marketing Manager On Trade for FUNKIN Cocktails at AG Barr you will have the unique hybrid opportunity to lead the development and execution of strategic brand marketing as well as on-trade advocacy initiatives and hospitality campaigns that drive both brand awareness and bartender ambassadorship across the FUNKIN Cocktails range.

Responsible for the brand planning process of the FUNKIN Professional portfolio as well as curating high-impact, insight-driven bartender initiatives that align with overall business objectives, you will bring your advanced expertise marketing brands within the on-premise channel, a deep understanding of B2B marketing, advocacy techniques and product path to consumer through the on trade.

Experienced in building hospitality campaigns and a good network within the hospitality channel, you will deliver results that strengthen brand equity and business growth.

Your responsibilities will include...

• Strategic Brand Marketing & Portfolio Management: Development and deployment of the FUNKIN Professional portfolio’s* growth strategy across the UK and International markets including SKU prioritisation, visual identity and strategic market opportunities. *puree, mixer, syrup, liqueurs.
• Bartender Advocacy & Conversion: Identify strategies and event opportunities to enhance bartender advocacy as part of broader hospitality campaigns, including identifying regional in-bar ambassadors, industry conferences, awards and large-scale trade shows, driving conversion through impactful promotional campaigns. Management of drinks development agency partners to ensure strategies are aligned to brand goals.
• Industry Leadership & Trends: Working alongside the category team, be the expert voice in AG Barr on the latest hospitality trends, best practices, and innovations, integrating cutting-edge strategies to optimise campaign effectiveness.
• NPD Curation: Working alongside data and innovation teams, develop the NPD pipeline for FUNKIN using a balance of ‘big commercial bets’ and bartender equity driving NPD.
• Press/PR and Trade Hub: Responsible for the development of all product and campaign key visuals across on-trade advertising including the management of press programmes with agency PR partners and working with the AG Barr Digital team on the FUNKIN Trade Hub website strategy.
• Festival Consumer Awareness Programme: Working alongside Brand team colleagues, own the relationship with festival agencies and implementation of a tailored activation strategy across the FUNKIN range.
• Cross-Functional Collaboration & Leadership: Collaborate with senior leadership, Brand Activation, Commercial Controller, Sales, Category, Innovation, Digital Marketing and Retail partners to ensure brand marketing initiatives are aligned with broader business strategies and executed effectively.
• Program Optimisation & Performance Tracking: Lead the analysis and measurement of campaign performance, consumer and trade data, and market trends, adjusting strategies as needed to ensure that programs are driving measurable results and delivering maximum ROI.
• Budget and Resource Management: Manage and allocate the on-trade brand marketing budget effectively, ensuring resources are used efficiently to support key initiatives and drive growth across the FUNKIN portfolio.

What you’ll bring...

• Qualifications:
• Degree in Marketing, Business, or a related field preferred, with experience working with on-trade necessary
• Significant professional experience with minimum 2 years in either brand management or brand activation of a consumer goods brand
• A proven track record of developing and executing successful, large-scale campaigns that strengthen brand equity and consumer awareness
• Skills & Competencies:
• Deep understanding of on-trade buyer and consumer behaviour, retail dynamics, brand activation and the path to purchase, with expertise in leveraging insights to curate brand campaigns and drive awareness
• A passion for the FUNKIN brand and the hospitality industry, with a deep understanding of cocktail trends and on-trade landscape
• Developed leadership and project management skills, with the ability to lead cross-functional teams and manage multiple complex projects simultaneously
• Advanced analytical skills, with experience using data to optimise strategies, improve brand performance and deliver measurable business results
• Highly creative and innovative mindset, capable of developing fresh, engaging, impactful marketing and activation initiatives.

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Ongoing professional development and access to Learning and Development programmes and content

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is13th June 2025

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!