Customer Marketing Manager - Foodservice

Kepak Group; Kirkham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company Pension

Further Education support

Bike to Work Scheme

Long Service Awards

GroceryAid Employee Assistance Program

Corporate gym membership

BUPA Cash plan free of charge

Job summary

Kepak Foods Division in the UK is seeking a Customer Marketing Manager for Foodservice to shape campaigns, launch products and drive customer growth across assigned markets. You will work with Foodservice Marketing and local Commercial teams to translate growth priorities into engaging programmes for customers, distributors and operators.

The role emphasizes turning insights into action, delivering on-time campaigns within budget, and collaborating with cross-functional partners.

Qualifications

• 3-5 years experience in customer, trade, shopper or channel marketing, ideally within foodservice, food manufacturing or FMCG.
• Demonstrated ability to turn insights into actionable campaigns and initiatives.
• Strong collaboration and influencing skills with the ability to work across functions.

Responsibilities

• Bring marketing plans to life: Build and deliver customer and channel campaigns with high commercial impact.
• Create engaging customer activity: Develop sales materials, content, events, sampling and distributor programmes.
• Launch new products: Lead local launch activity with ready-to-use assets for customers and sales teams.
• Partner with Commercial teams: Identify opportunities, set priorities and deliver on time and budget.
• Turn insights into action: Capture feedback, monitor competitors and improve future campaigns.

Skills

Customer marketing

Trade marketing

Channel marketing

Cross-functional collaboration

Excellent communicator

Job description

Kepak Foods Division have developed a portfolio of brands that are successful in the chilled convenience and frozen meat categories in the UK, Ireland and chosen European markets for both Retail and Foodservice Customers.

We have 5 Manufacturing Sites supported by shared services, with over 800 people supporting our vision to become a transformed, future proofed, profitable €0.5bn Food Business by 2030.

We're now looking for a Customer Marketing Manager for Foodservice, who can bring ideas to life and drive customer growth across our foodservice business.

Are you a commercially minded marketer who enjoys bringing plans to life? This role offers the opportunity to shape customer campaigns, launch new products and deliver marketing activity that makes a measurable difference.

Working closely with our Foodservice Marketing and local Commercial teams, you'll turn growth priorities into engaging programmes for customers, distributors and foodservice operators across your assigned markets.

What you'll do:

• Bring marketing plans to life: Build and deliver customer and channel campaigns, focusing of the opportunities with the greatest commercial impact
• Create engaging customer activity: Develop sales materials, content, events, sampling and distributor programmes that connect with your audience
• Launch new products: Lead local launch activity, ensuring customers and sales teams have what they need for a successful introduction.
• Partner with Commercial teams: Identify customer opportunities, agree priorities and deliver activity on time and within budget.
• Turn insights into action: Capture customer feedback, monitor competitors and use results to improve future campaigns

• You'll take ownership of activity from planning through to delivery, see the impact of your work and help shape future foodservice campaigns and product launches.

What you'll bring:

• Reporting to the Senior Brand Manager - Foodservice, you'll work closely with local Commercial teams and cross-functional partners
• 3-5 years experience in customer, trade, shopper or channel marketing, ideally within foodservice, food manufacturing or FMCG
• Be collaborative and influential, with the confidence to challenge constructively and break down siloed working.
• You’ll need to be an excellent communicator who turns complex inputs into clear recommendations, decisions and actions.
• Commercially grounded, able to connect marketing activity to customer value, growth, margin and return.
• Pace-oriented and accountable, with disciplined follow-through and early escalation of risks.
• Strong cross-geography mindset, balancing common frameworks with relevant local execution.
• Customer-first operator with strong execution discipline and the ability to work closely with local Commercial teams.

Regular travel within your assigned geography (UK) and also possibly Ireland and the UK where required.

• Company Pension
• Further Education support
• Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!
• Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
• GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
• Corporate gym membership at Ribby Hall Village
• BUPA Cash plan free of charge