National Account Manager - Impulse & Convenience

Kepak Group; Kirkham; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Company Pension

Further Education support

Bike to Work Scheme

Long Service Awards

GroceryAid Employee Assistance Program

Corporate gym membership

BUPA Cash plan

Job summary

Kepak is seeking a commercially driven National Account Manager to lead growth across convenience and impulse channels in the UK. You’ll own key customer relationships, develop ambitious growth plans, and negotiate profitable commercial agreements while expanding our Quick Heat Hot Snacks and Protein Snacking portfolios across the UK.

In this pivotal role, you’ll deliver strong sales growth, manage customer P&Ls, and coordinate cross-functional delivery with Marketing, Supply Chain, and Finance

Qualifications

• Third-level qualification or equivalent in Business, Sales, Marketing or related discipline.
• 7+ years experience in FMCG retail, convenience, wholesale or impulse customer accounts.
• Proven track record of delivering profitable sales growth and customer development objectives.
• Experience leading customer negotiations, Joint Business Planning and commercial account management.
• Strong commercial and financial acumen with experience managing customer P&Ls.
• Experience developing customer, category and growth strategies.
• Strong understanding of convenience retailing, impulse channels and shopper behaviour.

Responsibilities

• Build strong relationships with buying, category, and operational decision-makers.
• Create and execute Joint Business Plans that deliver sustainable growth.
• Unlock growth across convenience retailers, symbol groups, and key customer accounts.
• Deliver sales, margin, volume, and distribution targets.
• Manage customer P&Ls, trade spend, and promotional investment.
• Lead commercial negotiations around pricing, terms, and agreements.
• Monitor performance and implement actions to accelerate growth.
• Drive growth across our product ranges and secure listings and launches.
• Collaborate with internal teams to prioritise strategic customer initiatives.
• Use data and shopper insights to shape future growth plans.

Skills

Relationship building

Negotiation

Strategic thinking

Cross-functional collaboration

Education

Third-level qualification in Business/Sales/Marketing

Job description

Kepak is a leading food company with manufacturing sites across Ireland and the UK. The Group operates across three divisions: the Foods Division, Meat Division UK, and Meat Division Ireland. Guided by our values—Responsibility, Ambition, Passion for Food, and Teamwork—we are committed to operating as a successful, sustainable, future-ready business that is a great place to work. We supply fresh and value-added meat based products to retail and foodservice through private label and our own brands, including Rustlers, Big Al's and John Stone.

Kepak Foods Division

Kepak Foods Division is a key growth engine within the Group, focused on delivering branded and value-added products across chilled convenience, ambient and frozen categories. Operating across the UK, Ireland and selected European markets, the Division serves both retail and foodservice customers through a strong portfolio of innovative brands and customer-led solutions from our manufacturing facilities.

At Kepak, we're on a mission to grow our market-leading portfolio across the Convenience & Impulse sector, and we're looking for a commercially driven National Account Manager to help make it happen.

This is an exciting opportunity for a strategic account manager who loves building customer partnerships, negotiating winning commercial agreements, and delivering profitable growth. You'll take ownership of key convenience and impulse customers, develop ambitious growth plans, and play a pivotal role in expanding our Quick Heat Hot Snacks, Smart F2G Solutions, and Protein Snacking portfolios across the UK.

If you thrive on turning opportunities into results and enjoy working at the heart of a fast-paced FMCG business, we'd love to hear from you.

What you’ll be doing

Drive Customer Growth Strategies

• Build strong relationships with buying, category, and operational decision-makers
• Create and execute Joint Business Plans that deliver sustainable growth
• Unlock growth across convenience retailers, symbol groups, and key customer accounts

Deliver Outstanding Commercial Performance

• Deliver sales, margin, volume, and distribution targets
• Manage customer P&Ls, trade spend, and promotional investment
• Lead commercial negotiations around pricing, terms, and agreements
• Monitor performance and implement actions to accelerate growth

Accelerate Category & Portfolio Growth

• Drive growth across our Quick Heat Hot Snacks, Smart F2G Solutions, and Protein Snacking ranges
• Secure new listings, range extensions, and launch opportunities
• Develop impactful activation programmes that increase visibility and sales

Be a Trusted Customer Partner

• Collaborate with customer commercial, category, and supply teams
• Work closely with Tesco-facing teams to maximise opportunities across Tesco, Booker, and One Stop

Lead Cross-Functional Delivery

• Coordinate resources across Category, Marketing, Supply Chain, Finance, NPD, and Operations
• Influence stakeholders to prioritise strategic customer initiatives
• Contribute to channel strategy, budgeting, and commercial planning

Turn Insight Into Action

• Monitor market trends, competitor activity, and shopper behaviour
• Use data, insights, and customer feedback to shape future growth plans

Requirements

• Third-level qualification or equivalent experience in Business, Sales, Marketing or a related discipline
• 7+ years experience managing FMCG retail, convenience, wholesale or impulse customer accounts
• Demonstrated track record of delivering profitable sales growth and customer development objectives
• Experience leading customer negotiations, Joint Business Planning and commercial account management
• Strong commercial and financial acumen with experience managing customer P&Ls
• Experience developing customer, category and growth strategies
• Strong understanding of convenience retailing, impulse channels and shopper behaviour

Benefits

What can we offer you?

• Company Pension
• Further Education support
• Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income - meaning you pay less tax!
• Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
• GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
• Corporate gym membership at Ribby Hall Village
• BUPA Cash plan free of charge