Customer Marketing Manager

Concentrix; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Concentrix is seeking a Customer Marketing Manager to turn client success into market credibility. You will operate where Sales, Account Management, Delivery and Marketing intersect, identifying stories and securing approvals to showcase credible client evidence.

You will build case studies, manage references, and develop advocacy programmes while coordinating across internal teams to amplify client voices. This role requires enterprise experience and strong stakeholder skills.

Qualifications

• Proven experience in a B2B Customer Marketing, Advocacy or Reference Management role.
• Experience working in enterprise services, SaaS or technology environments.
• Demonstrable track record building and managing client case study and reference programmes.
• Experience working directly with Sales and Account Management teams.
• Strong stakeholder management skills, including navigating client approvals and sensitivities.
• Excellent written communication skills with strong commercial judgement.

Responsibilities

• Identify new logo wins and significant project milestones with Sellers and Account Managers.
• Assess opportunities for website announcements, news releases and coordinated communications.
• Amplify client stories with PR and Communications teams.
• Engage clients professionally to secure approvals and participation.
• Develop written, video and presentation-ready client stories.
• Maintain a pipeline of publishable and referenceable content.

Skills

B2B marketing

Advocacy programmes

Client references

Stakeholder management

Written communication

Tools

CRM systems

Reference tracking tools

Job description

Our growth depends on the strength of our client relationships and the stories we tell about the work we deliver.

Job Title

Customer Marketing Manager

What You Will Do In This Role

In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet.

We are looking for an experienced Customer Marketing Manager who knows how to turn client success into market credibility. This role sits at the intersection of Sales, Account Management, Delivery and Marketing. You will identify the right stories, secure the right approvals and ensure we show up with credible, referenceable proof.

You bring positive, client-friendly energy. You are confident, professional and easy to work with. You know how to build trust quickly and navigate approvals without friction.

This is not an entry-level advocacy role. We need someone who has built case study pipelines, managed references and worked confidently with enterprise clients before.

Identify and Activate New Logo and Project Wins

• Partner with Sellers and Account Managers to identify new logo wins and significant project milestones.
• Assess opportunities for website announcements, news releases and coordinated communications.
• Work with PR and Communications teams to amplify client stories appropriately.
• Engage clients professionally and positively to secure approvals and participation.

Build High-Impact Case Studies and Client Stories

• Proactively identify strong case study and reference opportunities across services and product engagements.
• Develop written, video and presentation-ready client stories.
• Ensure stories are commercially relevant and aligned to priority industries and propositions.
• Maintain a structured pipeline of publishable and referenceable content.

Develop and Manage Customer Advocacy Programmes

• Build and scale a structured client reference programme that supports Sales and Marketing.
• Recruit and nurture client advocates for speaking engagements, events and PR opportunities.
• Develop Customer Advisory Boards or similar engagement forums where appropriate.
• Track reference usage and ensure a positive, professional client experience throughout.

Work Cross-Functionally with Commercial Teams

• Build strong relationships with Sellers, Account Managers and Delivery teams.
• Educate internal teams on how and when to surface client stories.
• Balance commercial ambition with client relationship sensitivity.

Support Awards and Industry Recognition

• Identify opportunities for joint client awards and industry recognition programmes.
• Partner with PR and Marketing to manage submissions.
• Ensure client success is visible in the right forums.

Objectives & Measures of Success

• Increased volume and quality of referenceable client stories.
• Growth in published case studies aligned to strategic industries and growth areas.
• Increased availability and responsiveness of client references for Sales.
• Successful coordination of client announcements and milestone communications.
• Strong internal feedback from Sellers and Account Managers.
• Positive feedback from clients participating in advocacy programmes.

Your Qualifications

We embrace our game-changers with open arms, people from diverse backgrounds, who are curious and willing to learn. Your natural talent to help others and go beyond WOW for our customers will fit right in with what we do and who we are.

Essential

Concentrix is a great match if you have:

• Fluent English speaker

Proven experience in a B2B Customer Marketing, Advocacy or Reference Management role.

• Experience working in enterprise services, SaaS or technology environments.
• Demonstrable track record building and managing client case study and reference programmes.
• Experience working directly with Sales and Account Management teams.
• Strong stakeholder management skills, including navigating client approvals and sensitivities.
• Excellent written communication skills with strong commercial judgement.
• Professional presence and confident client-facing communication style.

Highly Desirable

• Experience in both services and product-led environments.
• Exposure to enterprise PR and communications processes.
• Experience establishing or managing Customer Advisory Boards.
• Familiarity with CRM systems and reference tracking tools.

Core Competencies & Leadership Capabilities

• Positive, client-friendly energy.
• Commercially aware and relationship-focused.
• Confident engaging senior client stakeholders.
• Highly organised and process-oriented.
• Proactive and opportunity-driven.
• Trusted partner to Sales and Account teams.

Power the best version of you!

At Concentrix, we invest in our game-changers because we know that when our people thrive, our clients and their customers thrive.

Concentrix is an equal opportunity employer

We're proudly united as one team, one company, globally. We're committed to equal employment opportunities for all candidates and a work environment free from discrimination and harassment. All our recruitment practices are based on business needs, job requirements, and professional qualifications, without regard to race, age, gender identity, sexual orientation, religion, ethnicity, family or parental status, national origin, disability, or any other classification protected by applicable national laws.