Customer Marketing Lead

TQB Tuple Romania S.R.L.; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Teciem designs, builds, and delivers treasury and capital markets software solutions for financial institutions worldwide. We seek an experienced customer marketer to own advocacy programs, craft compelling customer stories, and drive retention and revenue through evidence-backed content.

You will collaborate across Product Marketing, Product Management, Sales, and Customer Success, identifying stories, coordinating testimonials, and scaling campaigns that strengthen our brand credibility and

Qualifications

• Significant experience in customer marketing, customer advocacy, lifecycle marketing, or a related B2B marketing discipline.
• Proven ability to build and scale customer success stories, references, and use cases.
• Exceptional storyteller capable of transforming customer conversations into engaging content.
• Comfortable engaging with senior executives and C-level stakeholders.
• Experience supporting revenue growth through customer engagement, retention, and expansion initiatives.

Responsibilities

• Own and evolve customer marketing programs to drive engagement, retention, expansion, and loyalty.
• Partner with Product Marketing, Customer Success, Product Management, and Sales to identify and scale customer stories, references, and use cases.
• Lead the establishment of a customer advocacy program, including references, testimonials, case studies, and speaker opportunities.
• Develop customer-led content, including thought leadership articles, executive interviews, customer spotlights, videos, webinars, and co-authored content.
• Identify, recruit, and manage customer speakers and advocates for events, conferences, analyst engagements, webinars, and media opportunities.
• Build and manage Voice of Customer initiatives to capture insights and translate them into campaign assets.
• Lead development of a customer advisory board and executive engagement programs, including recruitment and agenda development.
• Develop customer-focused communications to strengthen relationships and drive engagement across the installed base.
• Measure and report on program performance, advocacy growth, and impact on retention and expansion.

Skills

Customer marketing

Advocacy programs

Storytelling

Executive engagement

Cross-functional collaboration

Job description

The Work We Do Teciem designs, builds, and delivers treasury and capital markets software solutions for financial institutions worldwide. We serve banks of every size and geography, offering the right setup for the right need. Our solutions are designed to replace multiple disconnected systems with one complete, front-to-back platform, helping customers to capture trading and business opportunities quickly, clearly and with control. We cover the entire trading lifecycle, ensuring that everything - from execution to position keeping, to risk management - runs smoothly. With decades of experience and one of the largest, most diverse client bases in the industry, we turn deep industry knowledge into software that covers most asset classes, meets complex real-world treasury and capital market's needs, and adapts as markets evolve.

About the Role

Working cross-functionally with Product Marketing, Product Management, Sales, and Customer Success, you will own our customer advocacy (references and case studies) strategy, customer communications, and Voice of Customer initiatives. You will build scalable programs that amplify customer success stories, turn customer insights into engaging content, and create campaigns that drive retention, loyalty, expansion, and customer lifetime value. This role combines strategic thinking with hands‑on execution. We are looking for an experienced customer marketer who can identify compelling customer stories, engage senior stakeholders, build trusted customer relationships, and translate customer insight into high‑impact marketing programs.

Key responsibilities

Own and evolve our customer marketing, creating programs that drive engagement, retention, expansion, and customer loyalty. Partner with Product Marketing, Customer Success, Product Management, and Sales to identify, develop, and scale customer success stories, references, and use cases that strengthen brand credibility and support revenue‑generating campaigns. Lead the establishment customer advocacy program, including customer references, testimonials, case studies, speaker opportunities, joint awards submissions, customer champions. Develop customer‑led content, including thought leadership articles, executive interviews, customer spotlights, videos, webinars, panel discussions, and co‑authored content. Identify, recruit, and manage customer speakers and advocates for events, conferences, analyst engagements, webinars, and media opportunities. Build and manage Voice of Customer initiatives that capture customer insights, trends, and feedback, translating them into recommendations for campaign assets (aligned with GTMs). Lead the development of customer advisory board and executive engagement programs, including member recruitment, agenda development, and insight activation. Develop customer‑focused communications that strengthen relationships, increase product awareness, and drive engagement across the installed customer base. Measure and report on program performance, including advocacy growth, engagement, expansion pipeline influence, customer retention, and customer lifetime value.

Experience Required

Significant experience in customer marketing, customer advocacy, lifecycle marketing, or a related B2B marketing discipline, ideally within enterprise software, fintech, treasury, capital markets, or financial services. Proven experience building and scaling customer marketing programs, including advocacy, reference management, Voice of Customer, customer communities, or advisory boards. An exceptional storyteller who can transform customer conversations into authentic, engaging, and commercially impactful content. Comfortable engaging with senior executives and C-level stakeholders, both internally and externally. Demonstrated experience supporting revenue growth through customer engagement, expansion marketing, retention, upsell, or cross‑sell initiatives. A strong collaborator who can influence across Product, Sales, Customer Success, and Marketing teams. Highly organized, proactive, and able to manage multiple strategic initiatives simultaneously. A highly productive marketer who embraces AI tools in everyday work, using them to accelerate research, content development, analysis, and reporting with curiosity, confidence, and sound judgement.

Diverse Minds, Shared Ambition

Diverse Minds, Shared Ambition At Teciem, we believe that our strength comes from the diversity of our people. Different perspectives, backgrounds, and experiences fuel our innovation and help us build solutions that truly make a difference in the world of financial technology. We're committed to creating a workplace where everyone feels respected, heard, and empowered to grow. Here, you can bring your whole self to work, contribute your unique ideas, and be part of a team driven by shared ambition. We welcome talent from all walks of life and encourage applications from individuals of all genders, races, ages, abilities, identities, and beliefs. Together, we're shaping a culture where diversity isn't just celebrated - it's essential to our success. At Teciem, we design, build, and deliver front-to-back treasury and capital markets software solutions for financial institutions around the world. From regional banks to the world's largest global institutions, we provide flexible, scalable technology that meets the unique needs of each client - no matter their size or geography. Our award‑winning platforms - Kondor, Summit, Opics, Sophis, Fusion Invest, and Fusion Risk - help clients simplify the trading lifecycle, manage risk with confidence, and operate seamlessly across asset classes and global markets.

With decades of domain expertise and one of the largest, most diverse client communities in the industry, we transform complex real-world treasury and capital markets needs into powerful, future‑ready software. Today, more than 340 financial institutions, including the majority of the world's top 100 banks, trust our solutions to strengthen their operations and support resilient economies.

Purpose – Why we exist

We empower financial institutions to build resilient and future‑ready economies, worldwide.

Vision – What the future holds

To lead innovation in treasury and capital markets technology, building on the solid foundations of our mission -critical and industry - defining solutions.

Mission – How we get there

We place our clients' success and ambitions at our core, continuously evolving and innovating our solutions to deliver outstanding business value and real economic impact.

You help us simplify Treasury and capital markets

You help us simplify Treasury and capital markets can be intricate, but you play a key role in making them easier to navigate. Your ideas and expertise help us transform complicated processes into intuitive, streamlined solutions used by financial institutions worldwide. Every improvement you make creates clarity, efficiency, and real-world impact for our clients. You shape the future with AI, every day AI isn't a buzzword here - it's embedded in how we build, innovate, and deliver. Whether you're working on smarter automation, data‑driven insights, or enhanced user experiences, your contribution fuels the next generation of intelligent financial technology.

You’ll be part of a team that uses AI

You'll be part of a team that uses AI to make our products faster, sharper, and more meaningful for the industry. You grow through collaboration We believe the best outcomes happen when great minds come together. You'll work alongside talented colleagues across engineering, product, design, and client‑facing teams - sharing knowledge, solving problems, and learning constantly. Collaboration isn't just how we work; it's how we grow, innovate, and support each other.