Customer Marketing Manager

JR United Kingdom; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a Customer Marketing Manager to develop strategies that enhance shopper behaviour and drive sales. This role will optimize in-store and online marketing campaigns while managing budgets to ensure strong ROI. Ideal candidates will have a track record of effectively translating insights into action across various customer channels.

Qualifications

• Experience in shopper marketing strategies and consumer behaviour.
• Strong analytical skills and ability to translate insights into actionable strategies.
• Proven track record in managing marketing budgets and campaigns.

Responsibilities

• Implement shopper marketing strategies aligned with brand and retail objectives.
• Drive shopper engagement and analyse behaviour to identify growth opportunities.
• Manage budgets and track campaign performance for strong ROI.

Skills

Shopper Insights

Campaign Management

Budget Management

Data Analysis

Collaboration

Job description

Customer Marketing Manager

Job Details

• Location: Northamptonshire, United Kingdom
• Job Category: Other
• EU work permit required: Yes
• Job Views: 3
• Posted: 31.05.2025
• Expiry Date: 15.07.2025

Job Description

The Customer Marketing Manager is responsible for developing and executing strategies that positively influence shopper behaviour, drive sales, and enhance brand visibility across our ‘bricks and clicks’ customer landscape.

They will help bridge the gap between the creation of marketing assets by translating them into actionable materials for our customers in a language & format familiar to them. It’s about aligning the strategies of the business and our customers.

By leveraging shopper insights and market trends, the role focuses on executing impactful marketing campaigns, optimising in-store and online experiences, and collaborating with customers to deliver profitable growth. Additionally, the specialist manages budgets, tracks performance, and ensures campaigns deliver strong ROI while aligning with overall business objectives.

Key Responsibilities

1. Implement shopper marketing strategies aligned with brand and retail objectives.
2. Drive shopper engagement by executing strategies to influence behaviour and enhance shopping experiences both in-store and online.
3. Design campaigns and promotions to increase sales and meet revenue & profitability goals.
4. Analyse shopper behaviour, market trends, and data to identify growth opportunities.
5. Create impactful marketing materials and collaborate with retailers to maximise brand presence at the point of purchase.
6. Manage budgets, track campaign performance, and ensure high ROI for marketing initiatives.
7. Create marketing tools such as customer presentations for new product launches and marketing initiatives tailored for the sales team.
8. Translate marketing strategies into tailored presentations and promotional plans for top customers.
9. Support both marketing and sales teams with tactical and strategic initiatives to drive sales across all customer channels, including vendor and seller platforms.