Customer Insights & CRM Analytics Analyst

Hawes and Curtis; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

Hawes & Curtis is seeking a data-driven CRM and eCommerce analytics specialist to own data quality and deliver insights that drive CRM strategy across our brands. You will turn customer data into actionable recommendations, working across marketing, eCommerce and trading teams.

Responsibilities include analysing data with the Ometria CDP, building segmentation models, reporting on CRM and trading performance, and helping optimise customer engagement and lifetime value.

Qualifications

• Experience turning customer data into actionable CRM insights.
• Ability to tell stories with data, not just present reports.
• Experience with multi-channel retail or agency-to-client environments.

Responsibilities

• Improve customer data capture across eCommerce and retail channels with high data quality and consent management.
• Analyse transactional and behavioural data using Ometria CDP to identify trends and insights.
• Develop and maintain customer segmentation models for targeted marketing and personalised communications.
• Analyse CRM campaign performance and provide actionable optimisation recommendations.
• Produce weekly eCommerce trading reports and present insights to marketing, eCommerce and trading teams.

Skills

CRM analytics

Data storytelling

Customer data quality

Data-driven decision making

Stakeholder management

Excel

PowerPoint

GA4

Segmentation

Tools

Ometria CDP

Job description

Hawes & Curtis is seeking a data-driven CRM and eCommerce analytics specialist to own data quality and deliver insights that drive CRM strategy across our brands. You will turn customer data into actionable recommendations, working across marketing, eCommerce and trading teams.

Responsibilities include analysing data with the Ometria CDP, building segmentation models, reporting on CRM and trading performance, and helping optimise customer engagement and lifetime value.