CRM Data Analyst — Luxury Fashion Analytics & Personalization

Burberry; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Burberry is seeking a highly analytical CRM Data Analyst to join our Global Customer team in London. You will leverage data to optimize CRM strategies and drive exceptional client experiences across channels.

You will work with CRM, Data Science and Digital teams, using Databricks and BI tools to structure large datasets, build dashboards, and translate insights into actions for personalization and omnichannel initiatives.

Strong communication and stakeholder management are essential.

Qualifications

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles in fashion, retail, or luxury.
• Strong proficiency in Databricks (SQL, Python, PySpark) for data transformation and analysis.
• Solid understanding of CRM principles, customer segmentation, and campaign measurement.

Responsibilities

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks.
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making.
• Design and maintain interactive dashboards (Tableau/Looker/Power BI) ensuring data accuracy for stakeholders.
• Ensure data governance and consistency across global CRM and analytics platforms.
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools.

Skills

Databricks

SQL

Python

PySpark

Tableau

Looker

Power BI

CRM analytics

Tools

Salesforce

Braze

Job description

Burberry is seeking a highly analytical CRM Data Analyst to join our Global Customer team in London. You will leverage data to optimize CRM strategies and drive exceptional client experiences across channels.

You will work with CRM, Data Science and Digital teams, using Databricks and BI tools to structure large datasets, build dashboards, and translate insights into actions for personalization and omnichannel initiatives.

Strong communication and stakeholder management are essential.