Customer Insights Analyst

Amtis - Digital, Technology, Transformation; Birmingham; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Private medical plan

26 days annual leave

Job summary

Amtis - Digital, Technology, Transformation in Birmingham is recruiting a Customer Insight Analyst to strengthen its data and analytics capability. You will analyze customer, digital and campaign data to uncover insights that improve marketing performance and business decisions, delivering actionable recommendations to stakeholders.

The role offers hybrid working in Birmingham city centre, up to £50,000 plus a 20% bonus, with a focus on building dashboards and applying advanced SQL to large

Qualifications

• Advanced SQL skills and experience with large datasets.
• Experience with BI tools such as Power BI, Tableau or Qlik.
• Ability to develop scalable reporting and KPI frameworks.
• Able to translate complex analysis into clear, commercially relevant insight.
• Strong communication and stakeholder management skills.
• Analytical mindset with interest in customer behaviour and business performance.
• Knowledge of GDPR and data compliance best practice.

Responsibilities

• Analyse customer, digital and campaign performance data to identify trends and opportunities.
• Deliver actionable insights that influence commercial and operational decisions.
• Build and maintain dashboards, reports and visualisations for easy understanding.
• Measure marketing campaign effectiveness and help optimise engagement.
• Support customer segmentation, targeting and audience activation.
• Monitor KPIs and communicate performance to stakeholders.
• Help improve analytics, reporting, visualisation and data governance practices.
• Collaborate with internal teams and external data/tech partners on projects.
• Contribute to evolving and modernising the organisation's data capabilities.

Skills

SQL

BI Visualization

KPI frameworks

Stakeholder management

GDPR knowledge

Analytical mindset

Customer behaviour

Tools

Power BI

Tableau

Qlik

Job description

Birmingham City Centre | Hybrid | Permanent

Up to £50,000 + 20% bonus

We're recruiting a Customer Insight Analyst for an established organisation looking to strengthen its data and analytics capability.

This is a hands-on analytical role for someone who enjoys getting into the data, identifying what's driving performance and turning complex information into clear, practical recommendations. It’s a commercially focused analytics role where you'll use customer, digital and campaign data to uncover insights that improve marketing performance, customer engagement and wider business decision-making.

You'll work with a range of stakeholders across the business, using customer and digital data to help teams better understand performance, identify opportunities and make more informed decisions.

What you'll be doing

• Analyse customer, digital and campaign performance data to identify trends, opportunities and areas for growth.
• Deliver actionable insights that influence commercial and operational decisions.
• Build and maintain dashboards, reports and visualisations that make performance easy to understand.
• Measure marketing campaign effectiveness and help optimise customer engagement.
• Support customer segmentation, targeting and audience activation.
• Monitor key customer and digital KPIs and communicate performance clearly to stakeholders.
• Help improve analytical, reporting, visualisation and data governance practices.
• Work with internal teams and external data and technology partners on ongoing projects.
• Contribute to initiatives designed to evolve and modernise the organisation's data capabilities.

What we're looking for

• Advanced SQL skills and experience working with large datasets.
• Strong experience with BI and visualisation tools such as Power BI, Tableau, Qlik or similar.
• Experience developing scalable reporting and meaningful KPI frameworks.
• The ability to turn complex analysis into clear, commercially relevant insight.
• Strong communication and stakeholder management skills.
• An analytical mindset and genuine interest in customer behaviour and business performance.
• Knowledge of GDPR and data compliance best practice.

Experience with Customer Data Platforms, Python/R, predictive analytics, machine learning, AI-powered analytics or customer/CRM/digital marketing data would also be valuable.

What's on offer

• Hybrid and flexible working.
• Private medical plan.
• 26 days' annual leave.
• And much more