Customer Insight & Category Strategy Lead

HOLLAND AND BARRETT; Nuneaton; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

33 days holiday

Private medical insurance

Health testing kit

Employee Assistance Programme

Pension 5%

Life assurance

Annual bonus up to 10%

Product allowance

Colleague discount

Cycle to Work

Job summary

Holland & Barrett is seeking a Consumer & Category Insight Manager in the UK to place the customer voice at the heart of commercial decisions. You’ll work across product development, innovation and category growth, turning research findings into clear recommendations.

You will lead end-to-end consumer research, including qualitative and quantitative studies, and collaborate with cross-functional teams to drive tangible commercial impact within a growing health and wellness business.

Qualifications

• Experience in market research is essential.
• Hands on experience across both qualitative and quantitative research is essential.
• Experience delivering consumer research projects end to end.
• Experience in product, concept or packaging testing.
• Strong analysis, synthesis and insight storytelling skills.
• Experience influencing cross-functional stakeholders and translating research into commercial action.
• Experience managing research agencies or vendors.
• Retail or consumer goods experience is preferred.

Responsibilities

• Plan and deliver consumer and category research from brief through to fieldwork, analysis and reporting.
• Lead qualitative research including focus groups, in-depth interviews and field studies.
• Design and deliver quantitative surveys, including questionnaire development and sample management.
• Deliver concept, product and packaging testing across the innovation journey.
• Analyse customer, category, market and competitor information to identify opportunities.
• Bring together internal and external research to create clear, compelling insights.
• Present findings and recommendations, helping stakeholders challenge assumptions and make informed decisions.
• Support the H&B Connections Panel and manage research agencies and fieldwork to ensure quality and rigour.

Job description

Holland & Barrett is seeking a Consumer & Category Insight Manager in the UK to place the customer voice at the heart of commercial decisions. You’ll work across product development, innovation and category growth, turning research findings into clear recommendations.

You will lead end-to-end consumer research, including qualitative and quantitative studies, and collaborate with cross-functional teams to drive tangible commercial impact within a growing health and wellness business.