Consumer & Category Insight Manager (42621)

Holland Barrett; Nuneaton; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

33 days holiday incl. bank holidays

Private medical insurance (single)

Annual health at home kit

Employee Assistance Programme

Workplace pension with 5% employer

Life assurance 2x salary

Annual bonus up to 10%

Colleague product allowance

Colleague discount & Wellhub

Job summary

Holland & Barrett is seeking a Consumer & Category Insight Manager in Nuneaton. The role combines consumer understanding with commercial impact, spanning product development, innovation and category growth.

You will lead both qualitative and quantitative research, turning findings into actionable recommendations that inform decisions across the business. The position offers hybrid working with a minimum of 2 days in the office per week, plus occasional UK travel.

Qualifications

• Experience in market research is essential.
• Hands on experience across both qualitative and quantitative research is essential.
• Experience delivering consumer research projects end to end.
• Experience in product, concept or packaging testing.
• Strong analysis, synthesis and insight storytelling skills.
• Experience influencing cross-functional stakeholders and translating research into commercial action.
• Experience managing research agencies or vendors.
• Retail or consumer goods experience is preferred.

Responsibilities

• Plan and deliver consumer and category research from brief through to fieldwork, analysis and reporting.
• Lead qualitative research including focus groups, in-depth interviews and field studies.
• Design and deliver quantitative surveys, including questionnaire development and sample management.
• Deliver concept, product and packaging testing across the innovation journey.
• Analyse customer, category, market and competitor information to identify opportunities.
• Bring together internal and external research to create clear, compelling insights.
• Present findings and recommendations, helping stakeholders challenge assumptions and make informed decisions.
• Support the Holland & Barrett Connections Panel and manage research agencies and fieldwork to ensure quality and rigour.

Skills

Market research

Qualitative research

Quantitative research

Insight storytelling

Stakeholder influence

Vendor management

Research agency management

Retail/consumer goods experience

Job description

Location & working arrangementNuneaton, UK | Permanent | 37.5 hours per week We offer hybrid working, with an expectation that you'll be present at our Holland & Barrett office in Nuneaton for a minimum of 2 days per week. Occasional UK travel may also be required.

About the role & team

Great insight starts with understanding people. As a Consumer & Category Insight Manager, you'll help put the customer voice at the heart of our commercial, category and innovation decisions. You'll work across product development, innovation and category growth, using research and market understanding to uncover what customers need, think and do, then turn those findings into clear, actionable recommendations. You'll join a close-knit team with strong relationships across the business, with the opportunity to make a visible commercial and customer impact in a growing health and wellness organisation.

What you'll be doing

• Plan and deliver consumer and category research from brief through to fieldwork, analysis and reporting
• Lead qualitative research including focus groups, in-depth interviews and field studies
• Design and deliver quantitative surveys, including questionnaire development and sample management
• Deliver concept, product and packaging testing across the innovation journey
• Analyse customer, category, market and competitor information to identify opportunities
• Bring together internal and external research to create clear, compelling insights
• Present findings and recommendations, helping stakeholders challenge assumptions and make informed decisions
• Support the H&B Connections Panel and manage research agencies and fieldwork to ensure quality and rigour

What you'll bring

• Experience in market research is essential
• Hands on experience across both qualitative and quantitative research is essential
• Experience delivering consumer research projects end to end
• Experience in product, concept or packaging testing
• Strong analysis, synthesis and insight storytelling skills
• Experience influencing cross-functional stakeholders and translating research into commercial action
• Experience managing research agencies or vendors
• Retail or consumer goods experience is preferred

Benefits

• 33 days, including bank holidays, plus a holiday purchase scheme
• Private medical insurance - single cover
• Annual free at-home health testing kit (after 6 months' service)
• Access to our Employee Assistance Programme and a network of Mental Health First Aiders
• Workplace pension with 5% employer contribution
• Life assurance (2x salary, after 6 months' service)
• Annual Bonus (subject to company and individual performance) up to 10%
• £50 Colleague product allowance on Holland & Barrett products (after 6 months' service)
• 25% colleague discount, Free Wellhub membership, cashback and discounts, plus Cycle to Work scheme

Ready to turn customer understanding into better products, categories and experiences?

About Holland & Barrett

We're on a mission to make health and wellness a way of life for everyone. As The Body Champion, we combine knowledge, science and human connection to help people move forward on their own wellness journey.

Inclusion & accessibility statement

We want everyone to feel welcome and able to bring their whole self to work. We focus on skills, capability and potential, and we're committed to inclusive hiring and supporting reasonable adjustments throughout the recruitment process. Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart - making health and wellness a way of life for everyone.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

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