Customer Analyst

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as part of the group digital analytics team, where you will connect customer data insights to drive impactful decisions. This role involves analyzing customer behavior, utilizing tools like Google Analytics and PowerBI, and collaborating with various teams to foster a data-driven culture. With a focus on innovation and excellence, the opportunity to elevate your career is immense. If you are passionate about data and eager to uncover insights, this is the perfect role for you.

Qualifications

• Proficiency in SQL and experience with R/Python.
• Strong understanding of customer analytics concepts like LTV and CAC.

Responsibilities

• Analyze customer needs and behaviors to support data-driven decisions.
• Collaborate with teams to develop data models and reporting frameworks.

Skills

SQL

R

Python

Customer Analytics

Communication Skills

Tools

Google Analytics

PowerBI

Looker

BigQuery

Snowflake

Redshift

Job description

Social network you want to login/join with:

At Frasers Group, we’re rethinking retail. Through digital innovation and unique store experiences, we serve our consumers with the world’s best sports, premium, and luxury brands globally. As an industry leader, we elevate the retail experience through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our Mission – We are building the world’s most admired and compelling brand ecosystem.

Our Purpose – We are elevating the lives of many by providing access to the best brands and experiences worldwide.

At Frasers Group, we fear less and do more. Our people are forward thinkers, driven to operate outside their comfort zones to shape the future of retail, embracing challenges along the way. The potential to elevate your career here is immense, and the experience is unrivalled. To thrive, you need to embody our principles:

• Think without limits - Think fast, fearlessly, and bring the team along.
• Own it and back yourself - Take responsibility for your basics, role, and results.
• Be relevant - Be relevant to our people, partners, and the planet.

Are you ready to join the Fearless?

Job Description

As part of the group digital analytics team, you will play a vital role in connecting customer data insights. Your responsibilities include analyzing customer needs and behaviors, reporting on customer health, and collaborating with CRM, Membership, Trade & Marketing, and wider digital teams to support data-driven decisions.

• Utilize multiple data sources such as Google Analytics, transactional databases, and advertising platforms to develop a comprehensive view of the customer.
• Collaborate with data engineering to prioritize data models and automation roadmaps to meet analytics needs.
• Analyze large datasets using visualization tools (e.g., PowerBI, Looker) and present findings to senior management and digital teams.
• Support the delivery of regular analysis and reporting frameworks to communicate customer performance effectively.
• Evaluate the effectiveness of customer communications through experimentation and incremental analysis.
• Build relationships with data engineering, commercial analytics, and other stakeholders to ensure data consistency and governance.
• Create tools and train teams to foster a data-driven culture and democratize data access.

Qualifications

• Proficiency in SQL (required) and R/Python (preferred).
• Extensive experience in analytics or business intelligence within ecommerce or retail environments.
• Strong understanding of customer analytics concepts (e.g., LTV, CAC, RFM, Churn, NPS/CSAT).
• Excellent communication skills, adaptable to different audiences.
• A passion for data and curiosity to uncover insights.
• Interest in the future of customer analytics, including lifetime value and retention strategies.
• Experience building and briefing data models in cloud environments (e.g., BigQuery, Snowflake, Redshift).
• Ability to work independently and build strong stakeholder relationships across various digital functions.