Customer Analyst

IVC Evidensia UK; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative and forward-thinking company is seeking a Senior Customer Analyst to join their dynamic Insight & Analytics team. This exciting role focuses on enhancing customer acquisition through digital marketing strategies. You will leverage your expertise in data analysis, A/B testing, and digital marketing tools to drive insights and optimize marketing efforts. The ideal candidate will thrive in a collaborative environment, using their analytical skills to influence key business decisions. Join a passionate team dedicated to making a difference in the animal care industry while enjoying a supportive work-life balance and remote working options.

Benefits

Work-life balance

Remote working with occasional travel

26 days annual leave

Pension

Discretionary bonus

Discounted staff pet care

Free parking at Head Office

Employee wellbeing initiatives

Qualifications

• Proven track record in digital marketing analytics.
• Experience in building analytical processes and delivering findings.

Responsibilities

• Promote the voice of the customer and enhance their lifetime value.
• Conduct sophisticated A/B testing to optimize marketing strategies.

Skills

Analytical Skills

Google Ads

Google Search Console

GA4

Google BigQuery

A/B Testing

Power BI

R/Python

SQL

Data Analysis

Education

Degree in Mathematics or Related Discipline

Tools

Google Tag Manager

Data Pipelines

Job description

About us

IVC Evidensia is Europe’s largest provider of animal care. We’re a business of around 40,000 vets, vet nurses, specialists, and support staff, with approximately 2,500 locations across 20 countries. We are collectively dedicated to our purpose of Healthy Animals, Happy Owners and guided by our core values.

About the role

You will be joining a new, exciting, and fast-moving Insight & Analytics team within the Group Acquisition & Analytics department. Our primary role is to improve understanding, measurement, and optimization of new customer acquisition through digital marketing.

As Senior Customer Analyst, you will promote the voice of the customer, always considering how our projects and initiatives impact the customer and discovering ways to enhance their lifetime value. Your expertise in digital marketing data sources, data processing, and analytics will be crucial. The business relies on sophisticated A/B testing to select between marketing strategies, and you will play an integral role in this area. We are seeking a data and analytics superstar with a proven track record of applying these skills effectively in digital marketing.

What skills do we look for in our Senior Customer Analysts?

• Excellent analytical skills, from sourcing relevant datasets to building analytical processes and delivering findings in written or presentation form.
• High proficiency in using and exploring data generated by Google Ads, Google Search Console, GA4.
• Confidence in all aspects of Google BigQuery, especially crafting complex, multi-CTE queries.
• Comfort with sophisticated A/B testing, from quick tactical tests to developing extensive frameworks for larger marketing conclusions.
• Power BI expertise, including DAX, time intelligence, complex data models, parameter fields, scheduling, and working with multiple data sources.
• Ability to analyze large quantities of data to identify key insights relevant to the business.
• Experience in writing R/Python and SQL scripts from scratch.
• Education to degree level in a relevant mathematical or related discipline.

Additional desirable skills:

• Ability to navigate a large, multinational organization to maximize collaboration and minimize duplication.
• Knowledge of machine learning applications, including customer segmentation.
• Experience building data pipelines; although not an engineering role, working knowledge of formal pipeline processes is valuable.
• Familiarity with sourcing and processing Google Reviews and NPS data.
• Practical knowledge of Google Tag Manager.
• E-commerce experience.

Desirable but not essential:

• Experience working in a subscription-based or e-commerce service business.
• Experience in the veterinary or pet-related industries.

Loving pets is quite important!

What we offer:

At IVC Evidensia, we recognize that our people are fundamental to our success. We invest in our people, premises, and processes. In addition to a competitive salary, benefits include:

• Work-life balance
• Remote working with occasional travel
• 26 days annual leave
• Pension
• Discretionary bonus
• Discounted staff pet care
• Free parking at Head Office
• Employee wellbeing initiatives

We are committed to Diversity, Equality, Inclusion, and Belonging. As a Disability Confident Employer, we welcome candidates from all backgrounds and are happy to discuss any reasonable adjustments needed during the recruitment process.