CTV Marketing Executive — Streaming Growth & Campaigns

Channel 4; Greater London; On-site; GBP 28,000 - 40,000; Full time

Job summary

Channel 4 is seeking a Digital Marketing Executive for CTV in London. You’ll support delivery of the digital marketing strategy with a focus on CTV, helping bring brilliant campaigns to life across our shows and Channel 4+.

You’ll join the Marketing team to drive streaming views and diversify revenue as part of the FastForward plan. You’ll work on monthly asset delivery, reporting, testing and partner relations, collaborating with Discover, editorial and tech partners to optimise campaigns and

Qualifications

• 1+ years digital marketing experience for an in-house entertainment brand or media agency.
• Strong analytics and ability to read media plans.
• Experience with always-on performance led campaigns.
• Shows initiative and creativity.
• Able to manage multiple tasks and prioritize.
• Collaborative and able to build relationships.
• Adaptable and flexible.
• Good project and time management.

Responsibilities

• Deliver CTV always-on campaign assets monthly via 4C with Discover team.
• Support reporting and optimisation of CTV activity toward streaming goals.
• Support video promo delivery and Freely deliverables with editorial teams.
• Assist with CTV tests on new platforms, audiences, and creatives.
• Support relationships with partners like Amazon, Samsung, and LG to troubleshoot ad operations.
• Assist with overall reporting checks and sharing Discover conversion performance.
• Support Digital Marketing Manager on media planning and performance creative optimisations and projects.
• Work on range campaigns and trails, bringing campaigns to life.
• Support on martech and partner testing opportunities.

Skills

Digital marketing

Analytics

Media planning

Performance campaigns

Creativity

Initiative

Time management

Collaboration

Adaptability

Prioritisation

Job description

Channel 4 is seeking a Digital Marketing Executive for CTV in London. You’ll support delivery of the digital marketing strategy with a focus on CTV, helping bring brilliant campaigns to life across our shows and Channel 4+.

You’ll join the Marketing team to drive streaming views and diversify revenue as part of the FastForward plan. You’ll work on monthly asset delivery, reporting, testing and partner relations, collaborating with Discover, editorial and tech partners to optimise campaigns and