Content & Partner Marketing Lead (TV & Streaming)

ITV plc; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

ITV plc in London is seeking an experienced marketer to lead integrated campaigns spanning TV, streaming and digital, partnering with Sky, Amazon, Samsung and Virgin Media to elevate content prominence and viewing.

You’ll own briefs, define target audiences, manage partners, and work with internal teams to turn insights into standout campaigns across the full funnel. This hybrid role demands strategic thinking with hands-on delivery.

Qualifications

• Experience delivering integrated marketing campaigns across TV, digital and OOH.
• Ability to distil insights into clear briefs and actionable plans.
• Strong persuasion and relationship-building with external partners.

Responsibilities

• Lead integrated campaign strategy and create clear briefs with target audiences and objectives.
• Lead partner marketing with major platforms to boost content discoverability and viewing.
• Secure high-impact placements and develop bespoke assets with partners.
• Build relationships with external partners and internal stakeholders to align objectives.
• Champion distinctive marketing ideas and use data to optimise activity.
• Monitor market trends and adapt campaigns across TV, streaming and connected devices.

Skills

Integrated campaign delivery

Strategic briefing

Full-funnel marketing

Partner & platform marketing

Relationship management

Analytical mindset

Creative instincts

Agency collaboration

Communication & presentation

Media & distribution knowledge

Job description

ITV plc in London is seeking an experienced marketer to lead integrated campaigns spanning TV, streaming and digital, partnering with Sky, Amazon, Samsung and Virgin Media to elevate content prominence and viewing.

You’ll own briefs, define target audiences, manage partners, and work with internal teams to turn insights into standout campaigns across the full funnel. This hybrid role demands strategic thinking with hands-on delivery.