Digital Marketing Executive, CTV

Channel 4; Greater London; On-site; GBP 28,000 - 40,000; Full time

Job summary

Channel 4 is seeking a Digital Marketing Executive for CTV in London. You’ll support delivery of the digital marketing strategy with a focus on CTV, helping bring brilliant campaigns to life across our shows and Channel 4+.

You’ll join the Marketing team to drive streaming views and diversify revenue as part of the FastForward plan. You’ll work on monthly asset delivery, reporting, testing and partner relations, collaborating with Discover, editorial and tech partners to optimise campaigns and

Qualifications

• 1+ years digital marketing experience for an in-house entertainment brand or media agency.
• Strong analytics and ability to read media plans.
• Experience with always-on performance led campaigns.
• Shows initiative and creativity.
• Able to manage multiple tasks and prioritize.
• Collaborative and able to build relationships.
• Adaptable and flexible.
• Good project and time management.

Responsibilities

• Deliver CTV always-on campaign assets monthly via 4C with Discover team.
• Support reporting and optimisation of CTV activity toward streaming goals.
• Support video promo delivery and Freely deliverables with editorial teams.
• Assist with CTV tests on new platforms, audiences, and creatives.
• Support relationships with partners like Amazon, Samsung, and LG to troubleshoot ad operations.
• Assist with overall reporting checks and sharing Discover conversion performance.
• Support Digital Marketing Manager on media planning and performance creative optimisations and projects.
• Work on range campaigns and trails, bringing campaigns to life.
• Support on martech and partner testing opportunities.

Skills

Digital marketing

Analytics

Media planning

Performance campaigns

Creativity

Initiative

Time management

Collaboration

Adaptability

Prioritisation

Job description

Job Title: Digital Marketing Executive, CTV

Department: Marketing

Reporting to: Digital Marketing Lead

Status: Permanent

Job Grade: P3

DEPARTMENT DESCRIPTION

Marketing exists to look after the health of the Channel 4 brand and to sharpen what it stands for, so that it’s meaningful and distinctive to our viewers. We create the marketing and brand campaigns — from brand moments to always-on performance and subscription/membership activity — that get people talking, watching and joining Channel 4, driving fame, consideration and growth across every platform.

JOB PURPOSE

You’ll support the delivery of Channel 4’s digital marketing strategy with a focus on CTV. helping bring brilliant campaigns to life across our library of new and archive shows as well as supporting Channel 4+ — playing your part in helping Channel 4’s FastForward strategy to drive streaming views and diversify revenue.

KEY RESPONSIBILITIES

CTV Specific Duties:

• Monthly delivery of CTV always-on campaign assets via 4C in collaboration with Discover team.
• Support reporting and optimisation of CTV activity towards streaming goals, using platform and internal data/channel knowledge.
• Support editorial teams on video promo delivery and Freely deliverables.
• Support and setup of CTV tests including new platforms, audience, and creative tests. As briefed by digital and wider teams.
• Support the Digital Marketing Lead in our direct relationships with key partners including Amazon, Samsung, and LG to troubleshoot ad operations and secure value and testing opportunities.

Digital Marketing Team Support:

• Support on overall reporting/launch checks and sharing of discover conversion performance.
• Support Digital Marketing Manager on media planning and performance creative optimisations and projects.
• Work on range campaigns and trails, bringing great campaigns to life.
• Support on innovative new martech and partner testing opportunities

ESSENTIAL EXPERIENCE & SKILLS

• 1+ years digital marketing experience for an in-house entertainment brand or relevant media agency role.
• Good analytical skills, comfortable with media plans and regular reporting
• Experience working on always-on performance led digital campaigns.
• Shows initiative and is resourceful in finding solutions.
• Able to think creatively.
• Ability to manage multiple tasks and prioritise workload.
• Confidence to contribute and share opinions.
• Passion and enthusiasm for entertainment.
• Natural collaborator, able to build strong working relationships.
• Adaptable and flexible during changing situations.
• Good project and time management skills.

DESIRABLE EXPERIENCE & SKILLS

• Experience in broadcasting or streaming.