CRO Strategy Lead: Growth & Experimentation

UNRVLD Group; Manchester; Hybrid; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

25 days leave

Private Healthcare Insurance

9-day Fortnight

Annual team away days

Employee Assistance programme (EAP)

Enhanced Maternity & Paternity leave

Perkbox benefit

Training and development

Cycle to work scheme

Electric Vehicle scheme

Job summary

UNRVLD Group in the United Kingdom is seeking a commercially minded CRO Manager to lead CRO and experimentation across a portfolio of clients. The role can be based from our Manchester, London or Cardiff offices and reports to the Head of Experimentation & CRO.

You will own day-to-day client CRO programmes, build trusted relationships and shape evidence-led roadmaps while coordinating a multidisciplinary team to deliver results.

Qualifications

• Experience leading CRO, experimentation or experience optimisation programmes.
• Strong strategic and commercial judgement, with the ability to turn evidence into prioritised action.
• Excellent organisation and the ability to manage multiple accounts or workstreams effectively.
• Strong client-facing and relationship-building skills, including confidence challenging senior stakeholders.
• Experience coordinating multidisciplinary teams across design, development, analytics and QA.

Responsibilities

• Act as the day-to-day CRO lead and trusted optimisation partner for your clients.
• Build strong relationships with senior stakeholders and delivery teams.
• Lead client sessions, roadmap discussions and performance readouts.
• Present findings clearly and constructively, including unsuccessful or inconclusive results.
• Proactively manage decisions, dependencies and risks to keep programmes moving.
• Use customer, behavioural and commercial evidence to identify and prioritise opportunities.
• Develop and continually evolve focused CRO and experimentation roadmaps.
• Define clear hypotheses, metrics and decision frameworks for experiments.
• Balance customer impact, commercial value, effort, risk and confidence when making recommendations.
• Own progress across your accounts, coordinating designers, developers, analysts and other specialists.
• Create clear briefs and ensure work is reviewed, approved, launched and measured effectively.
• Maintain priorities, actions and dependencies and keep both clients and internal teams accountable.
• Ensure experiments are properly designed, tracked, analysed and translated into clear decisions.
• Use AI to accelerate research, analysis, evidence gathering and reporting.
• Apply your own judgement to validate AI-assisted findings, identify gaps and distinguish evidence from inference.
• Turn analysis into commercially useful recommendations and action.

Skills

CRO leadership

Strategic judgement

Client-facing

Account management

Cross-functional coordination

Experimentation platforms

GA4 knowledge

Statistics understanding

AI in research

Tools

Optimizely Web Experimentation

VWO

GA4

Job description

UNRVLD Group in the United Kingdom is seeking a commercially minded CRO Manager to lead CRO and experimentation across a portfolio of clients. The role can be based from our Manchester, London or Cardiff offices and reports to the Head of Experimentation & CRO.

You will own day-to-day client CRO programmes, build trusted relationships and shape evidence-led roadmaps while coordinating a multidisciplinary team to deliver results.